Umm, I'm kinda new here, but isn't there supposed to be a *deal* somewhere in the post? The Iomega regularly costs more than both the Plextor and the TDK of the same drive. The Plextor gives you name recognition and bragging rights. The TDK gives you a nice software bundle, looks ,and firmware upgrades (32X DAE is incredible). The Iomega gives you , umm ... the recognition of owning a little piece of a company responsible for preventing the implementation of the evolution of the floppy disk (LS120) and possibly killing the removable disk drive all together by stagnating til CDR caught on. Oh , yeah... and you get to pay 30% more to have the same hardware that everyone else is putting on the market. Cool.