"If it was half price it would sell."
Yep, Apple doesn't exist. That isn't a lucrative contract. Intel definitely ISN'T making tons of bucks there. Laughing on the way to the bank, even. Apple is a nobody. Right?
On September 10th you'll be able to see the new retina macbooks with none other than Iris Pro. But i'm sure those wont' sell at all, nope.
Besides which the entire premise of your cost argument is completely false. If you remove the cost factor of any mobile quad CPU, then the Iris Pro is either similar or cheaper in terms of cost. If you want a higher performing mobile dGPU with 2GB GDDR5 VRAM, the latter will cost significantly more than Iris Pro. GDDR5 is extremely expensive, and a dGPU along the lines of a GT750M costs 70$ alone BOM with materials excluding GDDR5. The large portion of the cost will be GDDR5 which as mentioned is ridiculously expensive. The Iris Pro HD5200 only adds 58$ (tray price) to cost including EDRAM cache. So it is cheaper. Moreover, Iris Pro + Mobile Quad has a lower overall TDP than a Mobile Quad + mobile dGPU. This is aside from the fact that motherboard complexity will be less without a mobile dGPU, and the cooling solution can be shared between the CPU + GPU with Iris Pro. That isn't necessarily the case with a mobile dGPU. Overall cost is less, period - unless a vendor opts for a lower performing dGPU.
The only mobile dGPUs which are cheaper are using GDDR3 and perform worse. So I guess if a vendor wants to exclude the 58$ cost of IRIS PRO, then can opt for a cheaper lesser performing mobile dGPU. That is completely their prerogative.