If you read the Moderator post they have in hot deals, they don't approve of all the "fake" pricematch strategies anymore, which was what a lot of people were doing.
BTW, if you really want to pricematch, a really effective strategy is to call at night, preferably 3:00 or 4:00 AM. They will PM anything, cause they just want to go back to sleep. (depends on their time zone.) Not sure if this actually works, but someone was talking about it in Hot Deals awhile ago.