<< Intel IS scrambling. Note the rushed release of P4 1.7GHz at the lowest ever prices for the top of the line chip as well as price reductions across the entire chip line. >>
Now I've seen everything ... people complaining about Intel lowering its prices to previously-unheard-of levels, esp. at introduction. WTF?
<< What do you think? Is Intel gaining ground, holding even, or sliding? Not just in terms of sales, but technology. Sales is today, but technology effects tomorrow's sales. >>
In terms of sales, it's pretty much evened out with Intel holding an 80/20 overall. In desktops, esp. higher end, and obviously esp. in geek machines, it's probably more like 75/25 or 70/30 desktops as a whole, and 60/40, maybe 50/50 in the DIY/geek machine category.
As for the future, Intel has it in spades over AMD. Not so much in the desktop arena, they are definitely shifting some focus away from that to concentrate on higher margin chips - servers, specialized DSPs (gotta love the StrongARM+DSP+FLASH all in one killer chip), mobile markets (StrongARM here again, plus other future low power stuff). AMD has no competition for these areas, excepting for servers, and that is very weak ... only up to 4 CPUs, am I not correct?
Bottomline, AMD has started a dangerous price war in the CPU market. That is why you see Intel reacting the way they are. The price war has basically "commoditized" the CPU market, cutting profit margins from 50-60% to 20%, even less. This (commoditization) happened to the memory market a long time ago, and a little memory company named Intel decided to exit that business in search of more profitable things. Along came this cash register company that needed a CPU and ...
AMD is willing to sacrifice profit margin to gain some marketshare. Intel is playing along for now, and it hurts them far less financially. But their whole company history has been one of changing for the future. That is what you are seeing now at Intel. Within 5 years, less than 50% of their business will be on the desktop. They will be more like a TSMC combined with an in-house design service than the Intel you see today.
One last note - about Intel "supposedly buying equip. to produce RDRAM".
'Spose it's partly true, though that's stretching it a bit. The fact of the matter is that Intel bought (up to 20%)/invested in Samsung, the company, which does a lot more than just produce RDRAM.
But then that raises a very interesting point ... Samsung, arguably one of the finest memory producers for a long time (dang, them PC100 -GH chips are sweet !!! ), and IIRC, the largest producer as well, is the driving force behind RDRAM production at this point. Hard to imagine a company like Samsung would be involved if they did not see (eventual) potential in producing RDRAM. Pricing is no problem to them, that can be cured with mass production, to which Samsung is no stranger. That only leaves the latency problem. Now THERE is a hurdle ...
Look out Wingz, you need your hip waders in here!