- Jan 11, 2006
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At least it is in California.
Just reading about this in a legal paper, so I found a good quote to share:
Requiring a customer's ZIP code [for a credit card transaction] is illegal in California where the state's 1971 law prohibits merchants from requesting or requiring a card-holder's "personal identification information" as a condition of accepting the card for payment. The California Supreme Court has ruled that the ZIP code qualifies as personal identification information because it is part of the cardholder's address. Companies face fines of $250-$1000 for each violation. (See Pineda v. Williams-Sonoma Stores Inc., 2011 DJDAR 2278 (Feb. 10, 2011).)
So, if a retailer asks for your ZIP code (at least in California), refuse to give it.
Viva privacy!!!
MotionMan
Just reading about this in a legal paper, so I found a good quote to share:
Requiring a customer's ZIP code [for a credit card transaction] is illegal in California where the state's 1971 law prohibits merchants from requesting or requiring a card-holder's "personal identification information" as a condition of accepting the card for payment. The California Supreme Court has ruled that the ZIP code qualifies as personal identification information because it is part of the cardholder's address. Companies face fines of $250-$1000 for each violation. (See Pineda v. Williams-Sonoma Stores Inc., 2011 DJDAR 2278 (Feb. 10, 2011).)
So, if a retailer asks for your ZIP code (at least in California), refuse to give it.
Viva privacy!!!
MotionMan