It's official: Athlon XP and PR rating system

[ChipNOW]

Yeah... just popped up on AT a few moments ago:

It looks as though AMD is trying to ride Microsoft's waves by naming their Palomino desktop chip the Athlon XP. The Register also has info on AMD's new speed-grade rating system:

AMD is taking its lead from the Beast of Redmond, and in a desperate bid to imply new, relevant and up-to-date technology, will name its next desktop processor the Athlon XP - after Microsoft's new version of Windows.
So say our industry sources, and confirmed by an item over at DigiTimes - which seems more interested in the advantages the new chip brings to mobo makers than this blatant attempt to cash in on someone else's product.
Not only that, but a sign that AMD - and the PC-oriented chip industry in general - is desperately praying the launch of Windows XP in October will revive flagging sales and bring an end to what has been thus far a dire trading year.

Article on the Register
Article on c|net

 

[Shnak]

it's official?

I still haven't heard AMD talk about Athlon XP and/or PR rating...

but either way, I REALLY DON'T CARE... it's the same processor, it could be called anything, it'd still be the best processor for the money.

Shnak

 

[AGodspeed]

but either way, I REALLY DON'T CARE... it's the same processor, it could be called anything, it'd still be the best processor for the money.

I agree. If naming it XP helps AMD attract more Joe Retards , then I'm all for it.

As long as the price/performance is still great.

 

[ST4RCUTTER]

Yeah, they could call it the "Turd with a little corn" and I would still buy it if the benchmarks indicate it's worth the money

 

[randomlinh]

the PR rating i think is a stupid move, if true. I thought AMD was going to do it only if intel would do it... well, whatever, i just want me my 1.5ghz+ "Athlon XP"

 

[AGodspeed]

the PR rating i think is a stupid move, if true.

Nah, it's just a marketing campaign to get more sales from Joe Blow in the OEM market.

EDIT: ChipNOW, you should add this Link ([url]http://news.cnet.com)[/url] to your topic post. The register isn't as trusted a news source as cnet.

 

[thermite88]

It is all Tom Pabst's fault.

AMD has to do something after their disastrous performance in the "Heat Emergencies" test at Tom's Hardware. They need to do more than just the name changing. The AMD 1600+XP (1400GHz actual) is $248 at PriceWatch. The Intel P4 1600GHz is $160 OEM and $187 retail. The gives Intel an $88 advantage, enough to offset the RDRAM disadvantage.

 

[mikef208]

Where is the 1600+XP on pricewatch?

 

[Athlon4all]

I'm fine with Paly being called "XP". AMD doesn't cripple products, and focus on cheating the consumer. Sure they have an "XP" name, but they still focus on making good products. Now the PR rating on the other hand, I really feel that it will do more harm than good so we will have to wait and see. But I do think that AMD does need to do something to compat the hyper-pipelined, MHz Hype Pentium 4. They will never succeed in the OEM market unless something is done. If anyone has a suggestion on what else can they do, my ears are open.

 

[thermite88]

<< Where is the 1600+XP on pricewatch? >>

Search for "Microprocessors PC Athlon MP 1.4GHz" at PriceWatch.

 

[Andrew111]

<< It is all Tom Pabst's fault.

AMD has to do something after their disastrous performance in the "Heat Emergencies" test at Tom's Hardware. They need to do more than just the name changing. The AMD 1600+XP (1400GHz actual) is $248 at PriceWatch. The Intel P4 1600GHz is $160 OEM and $187 retail. The gives Intel an $88 advantage, enough to offset the RDRAM disadvantage. >>



Ummmm....What in the world are you talking about? The Athlon XP is not out yet and probably won't be out till next month. Their hasn't even been an official release date given or an estimated price.........Your source of this info is DEAD wrong.

 

[nortexoid]

thermite?...i don't think so...

give a link or something.

anyway, PR ratings are retarded...do something to what apple is doing w/ the "MHZ Myth campaign"....make people aware of architectural differences, or make available little grahpics that can be placed in computer retail stores that show performance differences between athlons and p4s.

i remember seeing Cyrix do this once..

 

[Andrew111]

<<

<< Where is the 1600+XP on pricewatch? >>

Search for "Microprocessors PC Athlon MP 1.4GHz" at PriceWatch. >>


I can guarantee that pricewatch must have made a mistake. I'm pretty sure the Athlon XP isn't going to pop up over night at pricewatch while no other website has any information about it being released yet.

 

[AGodspeed]

They need to do more than just the name changing. The AMD 1600+XP (1400GHz actual) is $248 at PriceWatch. The Intel P4 1600GHz is $160 OEM and $187 retail. The gives Intel an $88 advantage, enough to offset the RDRAM disadvantage.

Why would you compare the 1.4 GHz Athlon MP versus the 1.6 GHz P4? You're comparing a processor meant for multiple processor systems to a processor meant for desktops (1 processor systems). You're not comparing fairly. You should be comparing a desktop processor to a desktop processor.

A 1.4 GHz Athlon-C (for desktops) is as low as $103 at pricewatch.com (type in "AMD Athlon 1.4 GHz"). That's $145 less than the 1.4 GHz Athlon MP and $57 less than the 1.6 GHz P4 (for desktops).

EDIT: I think you might be infering that if the 1.4 GHz Athlon MP is $248, the upcoming 1.53 GHz Athlon (Palomino) will be just as much. That won't ever happen. AMD is releasing higher MHz Palominos for MP systems, and their first Palomino for desktop systems (called Athlon XP) soon. A 1.53 GHz Palomino (desktop version) will be much cheaper than a 1.53 GHz Palomino MP (multiple processor system). I would be very surprised if that were not the case.

 

[chuckieland]

AMD should dump the PR rating
but on the other hand, if they find it too hard to educate retards about mhz/performance, and P4 marketing are winning the marketing war, then this PR rating would actual work.
for people that know the computer, they would know what real mhz before buying it, so it's not effecting them much
for the retards, they just won't know, they still think 1.6ghz P4 is faster then 1.4ghz althon, just because it is 200mhz more

 

[damocles]

Personally I'm not a fan of the PR system, but it may have the potential to work.

I'm very curious to see how they formulate it

 

[Pabster]

thermite88 wrote:

"It is all Tom Pabst's fault."

Oh, here we go again. Pabst must be the most attacked personality ever. He's friend and foe at the flip of a dime...

"AMD has to do something after their disastrous performance in the "Heat Emergencies" test at Tom's Hardware. They need to do more than just the name changing. The AMD 1600+XP (1400GHz actual) is $248 at PriceWatch. The Intel P4 1600GHz is $160 OEM and $187 retail. The gives Intel an $88 advantage, enough to offset the RDRAM disadvantage."

Oh, please. Let's not digress this in to a flame shoot about thermal management. No one attempts to operate their rig without a heatsink / fan assembly. That's 100% irrelevant to this topic. Staying on topic, you are mistaken. The "1600+XP" you refer to is NOT listed on PriceWatch. That's an AthlonMP 1.4GHz, the SMP (server) CPU. It is based on the Palomino core, but is in no way reflective of prices for the Desktop Pally, which isn't available (even for preorder) anywhere (yet).

 

[jaggrey]

As long as Windows XP isn't a flop (I love my copy) ................ if anything bad happens to Windows XP, you know that "Joe Retard" is gonna think that something bad happened to Athlon XP as well. I guess Athlon4 (making it sound like Pentium 4) wasn't enough as far as marketing goes....

Windows XP's under alot of pressure!!! Not just b/c of AMD and their naming scheme, but so many manufacturers relying on it to help get them out of the slump. But that's another story....

 

[AGodspeed]

Windows XP's under alot of pressure!!!

Microsoft doesn't need to worry. XP is NT based, and I just love an OS that is stable and fast. Especially one with the extra features that ME has (PC health function).

 

[thermite88]

I believe all high performance CPU should support SMP for desk top systems.

I have been led to believe that the MP is the same core as the desktop CPU. If not, what would the XP miss? A smaller L2?

 

[kazeakuma]

I think that the PR rating and the "XP" gimmick represent an unwillingness by AMD to actually get out there and sell their product. They seem much more willing to jump onto bandwagons then actually try and create a product of their own. Great products still but to me their corporate image has been diminishing rapidly. They are starting to act like a Taiwanese company.

 

[rommel]

who gives a sh*t what they call it....if its faster and runs cooler it will kick ass adn i want it like yesterday

 

[ChipNOW]

Geez... so now we haveAMD Athlon, Duron, Mobile Athlon 4, Mobile Duron, Athlon XP and Athlon XP - a product line of two has grown to one of six in a month...

As I mentioned in another thread about a fortnight, I think AMD is trying to imply some sort of "extra" compatibility with Windows XP by naming Athlon XP like they now have. Ofcourse WE know there's absolutely no problem running XP on any other modern chip, but Johnny down the road may instantly percieve there to be more compatibility due to the XP likeness.

As for PR... it's not like AMD could do much else. P4 is designed for high clock speeds - on the offset of this it's clock-for-clock performance is sh!t, and AMD had a processor which easily outdid it's competitor even at much higher clock speeds. Hence, in order to get rid of yet another ignorant perception (that more MHz MUST mean more speed), they introduce a system which puts their CPU's in line with what Intel is putting out, so as to make their CPU's more competitive in the high-end, low-brain market (i.e. high-end Compaqs and the like )

So yeah, they're my thoughts on these two events.

 

[Degenerate]

Everyone can ride the waves.. Its just that some people will gain at the expense of others...

 

[whitelight]

i don't really care what AMD calls it. i just want it NOW!