It's pronounced Ey-Soos Fools.

[Meghan54]

Except that's not how the company pronounces it....

Ok....how about this commercial from Asus......

http://www.youtube.com/watch?v=iq9B3evfu8s&feature=related

 

[coxmaster]

Ok....how about this commercial from Asus......

http://www.youtube.com/watch?v=iq9B3evfu8s&feature=related

That is the old pronunciation.. Click here for the story from when they changed the name (already posted this on the first page but apparently people missed it)

 

[Saint Nick]

Like the Fonz? Eyyyyyyyy.

 

[CVSiN]

Sorry wat? Asus boards are the industry leaders. Just ask any computer tech or anyone with experience assembling computers. Most swear by Asus and or Gigabyte. Their Laptops are also close to No1 or 2 price/value wise for many market segments.

I like Asus but EVGA trumps them in every way.

And I'm a person that worked his way up from tech all the way up to Network Engineer. and still build my machines..
and I choose EVGA for a serious game machine.

 

[Numenorean]

Like the Fonz? Eyyyyyyyy.

http://forums.anandtech.com/showpost.php?p=31576452&postcount=27

 

[Numenorean]

Ok....how about this commercial from Asus......

http://www.youtube.com/watch?v=iq9B3evfu8s&feature=related

That's how I have heard the company reps say it. Not like the one neckbeard posted.

 

[evident]

prounounce it ass rock for the lulz and rage

 

[TheNinja]

What was that quote that someone used to have about Mr.T pitying fools but then it was raining so he wasn't home to pity them or something?

 

[Rill22]

I thought we were talking about Jesus.

So did I.

Nobody fucks with the Jesus.

 

[PlasmaBomb]

So did I.

Nobody fucks with the Jesus.

Eight-year-olds, Dude.

 

[davmat787]

I did not know they changed the pronunciation, been calling it the way she does in the video since the mid 90's back when I was a PC builder/tech. I think I first used Asus mobo's back when the 486 HX chipset was first used. Asus was much smaller back then of course, I think we ordered directly from Asus' US location at that time. Ahh, the memories of jumpered motherboards....

 

[bobdole369]

Sorry wat? Asus boards are the industry leaders. Just ask any computer tech or anyone with experience assembling computers. Most swear by Asus and or Gigabyte. Their Laptops are also close to No1 or 2 price/value wise for many market segments.

Not anymore....

I'm strictly an Intel shop anymore for piecemeal stuff. Even gigabyte I'm shying away from. ASUS has really dropped off and the laptops are absolutely HORRIBLE. I've been shown the light of vendor supported products (think HP and Dell). Sry but 3 years 24 hour parts and labor onsite goes a LONG way towards my customer satisfaction. ASUS mboards are better than most, but its just a dying trend anymore. Plus i can't possibly be asked to go through the retarded RMA process, which back in the day involved a 2-3 week turnaround.

 

[destrekor]

Yes that's correct but it's not natural to me, nor most of the people I talk to who sell computers. To us it's Asus (rhymes with faces).

yes well you've got the pronunciation wrong, according to the company in question. I'd say we should be expected to pronounce the name of the company the same way the company does such.

 

[Locut0s]

I like Asus but EVGA trumps them in every way.

And I'm a person that worked his way up from tech all the way up to Network Engineer. and still build my machines..
and I choose EVGA for a serious game machine.

Both are very very good and I'm not against either one. For a gaming rig I still use ASUS mobos more often though. For video cards I'd go EVGA or XFX. Usually I sell ASUS laptops to our customers.

 

[Locut0s]

yes well you've got the pronunciation wrong, according to the company in question. I'd say we should be expected to pronounce the name of the company the same way the company does such.

Lol true.

 

[edro]

Call one of their 1-800 support lines.

Edit: Damn! They changed it!
ASUS tech support - 1-888-678-3688
They say Aye-Suse on the support line now.

 

[destrekor]

Call one of their 1-800 support lines.

Edit: Damn! They changed it!
ASUS tech support - 1-888-678-3688
They say Aye-Suse on the support line now.

"Aye" as in "Eight" ?

 

[FS]

^ yep

PS: Don't know what all the fuss is about. It's not like we're pronouncing every other place, object, company name etc. right either. It's all about what gets accepted in a given society. Ex: Nikon, which should be pronounced NEE-CON is widely accepted with the pronunciation N-ai-con to such an extent that the company starts catering advertisement to that society with their pronunciation.

other examples:
Iraq pronounced as I-Rack when it should be E-ralk(as in talk)
Pakistan pronounced as pack-i-s-tan when it should be Palk(as in talk) ee - staan (as in non or naan, if you're familiar )


^ Even the natives of above countries [in the US] would choose the incorrect pronunciation because that's what is most prevalent here. Interestingly enough, Obama pronounces Pakistan almost like a native of that country ... something to think about?


So the point is that it depends on a given society and how much social/cultural power it holds over others. If the Western customers start saying N-ai-con(which is the case now) and the East is still stuck with the original pronunciation, guess who'll rise up eventually ... yep, those with bigger market and thus buying power for the product.


wtf, how did I get so offtrack? I am out of here *disappears*

 

[CZroe]

^ yep

PS: Don't know what all the fuss is about. It's not like we're pronouncing every other place, object, company name etc. right either. It's all about what gets accepted in a given society. Ex: Nikon, which should be pronounced NEE-CON is widely accepted with the pronunciation N-ai-con to such an extent that the company starts catering advertisement to that society with their pronunciation.

other examples:
Iraq pronounced as I-Rack when it should be E-ralk(as in talk)
Pakistan pronounced as pack-i-s-tan when it should be Palk(as in talk) ee - staan (as in non or naan, if you're familiar )


^ Even the natives of above countries [in the US] would choose the incorrect pronunciation because that's what is most prevalent here. Interestingly enough, Obama pronounces Pakistan almost like a native of that country ... something to think about?


So the point is that it depends on a given society and how much social/cultural power it holds over others. If the Western customers start saying N-ai-con(which is the case now) and the East is still stuck with the original pronunciation, guess who'll rise up eventually ... yep, those with bigger market and thus buying power for the product.


wtf, how did I get so offtrack? I am out of here *disappears*

BMW people argue over Bimmer vs. Beemer, Jaguar guys correct anyone who isn't calling it "Jag-you-er," and Porche makes radio commercials to tell you that their name is actually "Poor-shuh."

 

[CZroe]

"Aye" as in "Eight" ?

Yes. Silly Canadians spell it "eh" but I refuse and always spell it "aye" when referencing their peculiar dialect.

"Aye you little hosiers you. Let's go to that hockey game, aye?"

 

[Meghan54]

BMW people argue over Bimmer vs. Beamer....

Why the argument? It's been Bimmers for the cars and Beamers for the bikes for as long as I can remember, going back to the '60's.

 

[CZroe]

Why the argument? It's been Bimmers for the cars and Beamers for the bikes for as long as I can remember, going back to the '60's.

The argument is regarding whether or not the term "beemer" should even exist. we just settled on using one to distinguish one type and one for the other, but that is NOT universal. Like I said earlier, that's *ONLY* the "rule" in the USA. Actually, I said "America" to be intentionally vague and be inclusive of Canada but it looks like one of the articles discouraging the use of "beemer" entirely is Canadian. With BMW being a foreign auto maker, the persistence of the argument EVERYWHERE matters more than what is generally accepted here. We don't make the "rules" for everyone.

http://en.wikipedia.org/wiki/BMW#BMW_slang

The English slang terms Beemer, Bimmer and Bee-em are variously used for BMWs of all kinds, cars, and motorcycles.

In the US, specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars, in the manner of a "true aficionado" and avoid appearing to be "uninitiated." The Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination," while the Tacoma News Tribune says it is a distinction made by "auto snobs." Using the wrong slang risks offending [US] BMW enthusiasts.

 

[Ichinisan]

Yes. Silly Canadians spell it "eh" but I refuse and always spell it "aye" when referencing their peculiar dialect.

"Aye you little hosiers you. Let's go to that hockey game, aye?"

"Aye" would be "I". As in: "Aye aye, Cap'n!

If you want to be clear about the pronunciation, you have to say "ay" like "hay," "say," "lay," or "gay."

I used to read "eh" like "meh." (and "meh" is not pronounced like "may"). Of course, I eventually learned that Canadians say "ay" all the time and spell it "eh."