Sorry but I don't buy it.. Please have a look at this. It's the evolution of recent chip dies. I think I've never linked something on this forum and hope it works:
http://i1-news.softpedia-static.com...3-Haswell-Processor-Reportedly-Pictured-3.png
Those images used for this post don't look like a Haswell lid. It has no lips like all others so the LGA bracket can hold on. And the chip itself, looks more like an old model which maybe someone could identify.
One pic has a blade inserted while the TIM on top of the lid is intact -yeah, try that on a Sunday morning-, fully covering every detail regarding markings, model type, etc. On other images, the info is deliberately blanked.
Haswells are like Ivys and Sandys, rectangular shaped chips. Enthusiasts are cool peeps but not cool enough for Intel to make a totally different chip, retaining system and lid.
I call it a pile of ungulate dropping. -ʇıɥsןןnq :ןɐınboןןoɔ-
You must be an AMD'er since you dont seem familiar with intel cpus.
As IDC pointed out, IVY (mobile/performance desktop) and IVY E (xeon server chip based/enthusiast cpu) are not same die. Here is chart in andantech link below, look at die size difference between Sandy and Sandy E. Enthusiast server based chips can be 2x size and 2x TDP of their mobile/performance desktop counterpart.
http://www.anandtech.com/show/7003/the-haswell-review-intel-core-i74770k-i54560k-tested/5
Also Topcc who posted that pic, has done very accurate benches of ES samples for intel chips for several years before NDA is up, and is typically quoted in several news articles because his history of giving honest information prior to NDA, and yeah hiding the serial number is a no brainer, like sushiwarrior just stated.
As an aside, before calling BS on something, I would at least spend a few minutes investigating the obvious. You showed a picture of an apple (ivy/haswell), to state the inside of an orange (xeon/extreme) was falsified.