Jim Keller joins Samsung

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Mar 10, 2006
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I'm just saying that I have yet to hear anything actually going against those high performance claims.

Fair enough. I just have to be skeptical that Samsung is going to hit such a home run with their very first CPU core. Basically it would seem that the claim is that Samsung will put out something that outclasses the ARM A72 (ARM has been doing this for a long time), which is a bit difficult to believe for a first effort.

I have a lot less faith in the mobile division making sensible decisions. The 7420 situation came to be because the S810 was worse by a considerable margin and it wouldn't have been acceptable to use both because one model variant would have been clearly much better. It all depends if the S820 efficiency ends up within reach of the 8890.

Why was this a surprise to Samsung? One chip had the advantage of being implemented in a 14nm finFET process while the other was on a much less efficient 20nm process.
 

Andrei.

Senior member
Jan 26, 2015
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Fair enough. I just have to be skeptical that Samsung is going to hit such a home run with their very first CPU core. Basically it would seem that the claim is that Samsung will put out something that outclasses the ARM A72 (ARM has been doing this for a long time), which is a bit difficult to believe for a first effort.
What makes you think this is their first effort? The amount of projects that don't end up as actual products is pretty ridiculous for Samsung.

Why was this a surprise to Samsung? One chip had the advantage of being implemented in a 14nm finFET process while the other was on a much less efficient 20nm process.
The process is the least thing that caused the large difference in power. Even the 5433 on a worse 20nm process uses far less power.
 
Mar 10, 2006
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What makes you think this is their first effort? The amount of projects that don't end up as actual products is pretty ridiculous for Samsung.

SARC was founded in 2010 and it probably took some time to staff it up with all of the folks it poached from AMD, etc., and typical development cycle for a CPU core is ~4 years, so Mongoose is probably its first serious CPU development effort.

The process is the least thing that caused the large difference in power. Even the 5433 on a worse 20nm process uses far less power.

Interesting! Do you have a link to some power consumption results for the A57 cores in the SD810?
 

Andrei.

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Jan 26, 2015
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Interesting! Do you have a link to some power consumption results for the A57 cores in the SD810?
It'll eventually make a full S801/S805/S808/S810 comparison along with S820 once I get my hands on a device.
 
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Phynaz

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Mar 13, 2006
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A double gut punch to AMD. Lose your lead architect to your competition.
 

Paul98

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Jan 31, 2010
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This is just what he does, he moves from place to place after working with each company on a project.
 

Exophase

Diamond Member
Apr 19, 2012
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A double gut punch to AMD. Lose your lead architect to your competition.

I wonder if even AMD considers themselves to be competing with Samsung on any level. AMD ostensibly makes tablet chips but even if those materialize in meaningful products they'll likely be entirely Windows-based and a different segment from what Samsung SoCs get used in.
 

Edgemeal

Senior member
Dec 8, 2007
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This is just what he does, he moves from place to place after working with each company on a project.

Ya seems that way. Members here crack me up, when Jim was at AMD he was just one guy and he didn't matter, but now that he has left AMD suddenly AMD is in trouble and the sky is falling! LOL!
 

dark zero

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Jun 2, 2015
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If his leave from AMD was planned. Then they would have had a replacement.

And joining Samsung so fast as well leaves the impression that something was wrong at his former employer.

Else it could be excused for personal matters etc.
Remember Elop from Microsoft when he moved to Nokia? Well....that is the case
 

Thanatosis

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Aug 16, 2015
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Samsung must be working on a custom core to compete with Apple's A series, as their vanilla ARM cores are fast but have issues (7420). I'm exited to see another player move into custom SoC design, Apple needs competition.

Keller is clearly very talented but I would say this is more of an indication of where Samsung is looking to expand in the future than any validation of his "genius". Still, good news for Samsung.
 
Mar 10, 2006
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Samsung must be working on a custom core to compete with Apple's A series, as their vanilla ARM cores are fast but have issues (7420). I'm exited to see another player move into custom SoC design, Apple needs competition.

Samsung has been working on its own core for a while. This is not news. Also do you really think that from a business perspective smartphone buyers really care whether Samsung has a custom CPU core or a vanilla, well-designed ARM CPU core?
 

Andrei.

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Jan 26, 2015
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Also do you really think that from a business perspective smartphone buyers really care whether Samsung has a custom CPU core or a vanilla, well-designed ARM CPU core?
Isn't this what we've been seeing with Apple? Or even Qualcomm for that matter. At least for people with minimal technical inclinations.
 

ShintaiDK

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I dont think 9 out of 10 Apple users got a clue what the SoC is for example. They just buy an iPhone because its an iPhone.
 
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I agree that most users dont know, or care, about the technical details of the phone. But it is not so simple as just the name either. They buy it partly because of the brand, granted, but also because it is easy to use, has a huge number of apps, and the hardware is "good enough".
 
Mar 10, 2006
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Isn't this what we've been seeing with Apple? Or even Qualcomm for that matter. At least for people with minimal technical inclinations.

Trust me, the vast, vast majority of people buying iPhones do not give a hoot about the SoC inside. Everybody in my immediate family owns iPhones and I am the only person who has ever run a performance benchmark on my phone.

Benchmarks and SoC specs are fun tidbits for us nerds but in the real world nobody cares. All that matters is that the phone delivers a great, smooth user experience.
 

MiddleOfTheRoad

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Aug 6, 2014
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Have you actually talked with such people? I have no doubt that Keller is a good engineering manager, and before he was a manager was a good CPU architect, but the hyperbolic claims that he's a "legendary" CPU architect and that everything he touches turns to gold get really tiresome really quickly.

The A-series chips are the product of many very smart engineers working with a very large budget in service of a very specific, highly focused product.

Well considering how many news articles start with the term "Legendary CPU designer" or architect when talking about him..... There aren't exactly a lot of CPU designers that people actually know the guy's name -- but he's a celebrity and it's for a reason. He designed some groundbreaking chips with almost no money for development several times. If it was happened only once -- that would be luck. But he's got a skill set that clearly very few possess..... Otherwise, Bulldozer would have been executed well when he left.

http://www.kitguru.net/components/c...croprocessor-developer-jim-keller-leaves-amd/
 
Mar 10, 2006
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Well considering how many news articles start with the term "Legendary CPU designer" or architect when talking about him.....[/url]
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I see, so if you repeat nonsense enough times then it becomes true? That explains a lot of the posts on these forums.
 

StrangerGuy

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May 9, 2004
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Trust me, the vast, vast majority of people buying iPhones do not give a hoot about the SoC inside. Everybody in my immediate family owns iPhones and I am the only person who has ever run a performance benchmark on my phone.

Benchmarks and SoC specs are fun tidbits for us nerds but in the real world nobody cares. All that matters is that the phone delivers a great, smooth user experience.

The Android ecosystem is horrible (and to a lesser extent iOS) in leveraging bleeding edge hardware anyway. Game developers are primarily economics-limited thanks to the F2P/P2W monetizing model, not because of the lack of CPU/GPU power.
 
Mar 10, 2006
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The Android ecosystem is horrible (and to a lesser extent iOS) in leveraging bleeding edge hardware anyway. Game developers are primarily economics-limited thanks to the F2P/P2W monetizing model, not because of the lack of CPU/GPU power.

Good point.
 

StrangerGuy

Diamond Member
May 9, 2004
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Good point.

It quite amazing everyone is so obsessed with benchmarks that they never took a step back to ask how X performance increase over the old stuff actually means anything in the real world. Turns out to be next to nothing since 2013.

Nobody is going cater to the 1% of the Android market with uber Samsung custom SoCs when pushing 3D is much more expensive than 2D and when every dev is shoulders-deep in Candy Crush P2W milking whales envy.
 
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