Ok I missed that, thanks.
Here is the thing that's worth remembering - no matter how low power your SoC is, the other components aren't going to be much different from system to system.
Silvermont for example might have a very low core power draw (This is why Intel is trumpeting core power instead of system power), but the rest of the system is going to be the same as anything else.
Imagine a 3W SoC vs a 6W SoC, then the rest of the components can pull 10W at max load for 13W and 16W overall. Something that appears to be drawing half the power is actually only 23% better on battery life, and at a high performance cost. This is why current Atom's are terrible - the low power draw is due to poor performance and the power savings are generally negated in overall system power. Would you rather have 6 hours of (current) Atom performance or 5 hours of Jaguar performance? It's no contest.