I think the problem is that the movie was so long and drawn out that people do not want to watch it muliple times. With most big box office hits, a lot of people go back to watch the movie 3 or 4 times. I rarely go to the theater to watch a movie a second time, but I would definitely not go to see King Kong again, though I thought it was awesome. It was just to long, drawn out, and boring at times.