I played through the demo twice. I was taken in a bit by the hype, and I still want to like it, but it just seems so uninspired, like they made a list of the current popular elements and fed it into a game spewing machine.
There's no sense of people making a game out of passion, just a cynical mash of focus grouped ideas polished to a shine.
Also it looks like an 8 year old mmorpg.