Kitguru : Nvidia to release three GeForce GTX 800 graphics cards this October

[MentalIlness]

http://www.kitguru.net/components/g...-geforce-gtx-800-graphics-cards-this-october/

July 29th, 2014 at 12:00 am - Author Anton Shilov
While it was expected that Nvidia Corp. plans to launch two high-end graphics cards this October, the company apparently intends to release three new products aiming different market segments that month. The launch of three new products will help Nvidia to maximize its sales later this year.

Hermitage Akihabara web-site reports that Nvidia plans to introduce high-end GeForce GTX 870 and GeForce GTX 880 graphics cards based on the GM204 graphics processor in early October. In late October the company intends to release GeForce GTX 860 graphics adapter aiming mid-range market segment. It is likely that the solution will also be based on the GM204 graphics processing unit.

Keeping in mind that the GeForce GTX 860 will unlikely cost substantially more than $300/£200, it is logical to assume that the GM204 chip is not too expensive to manufacture.

What is unclear is what performance levels will be offered by the new GPUs. Theoretically, the GeForce GTX 880 should be faster than the GeForce GTX 780, however, that graphics card is based on the GK110 GPU, which is the world’s most complex graphics processor ever designed and which is probably more expensive to make than the GM204.

Nvidia’s GM204 graphics processing unit is based on the second-generation Maxwell architecture and is made using 28nm process technology.
Nvidia did not comment on the news-story.

KitGuru Says: It will be interesting to see how performance of the GM204-based graphics cards will compare against GK110-powered graphics adapters. The GeForce GTX 880 should be more powerful than the GeForce GTX 780, but its positioning will be substantially different. It will be an interesting situation if the GTX 880 ends up being slower than the GTX 780…

 

[TrulyUncouth]

I wonder if the third might simply be a re-badged 750ti? maybe call it an 840? I don't know, just an idea. Either way, its about time we at least saw some movement towards a new generation. Hopefully the gains maxwell saw in 750ti scale up to big chips well.

 

[alcoholbob]

Based on the leaked benchmarks, you'd need a 1300MHz 780Ti Classified to match a GTX 880. Considering the later costs $799, a $499 GTX 880 would be a winner.

 

[Qwertilot]

Have to think they'll do a proper mid range card rather than just rebadge the 750ti. If the top end ones are gunning for matching/outperforming the 780, there'll be a large TDP gap for them to aim at

 

[Bateluer]

Based on the leaked benchmarks, you'd need a 1300MHz 780Ti Classified to match a GTX 880. Considering the later costs $799, a $499 GTX 880 would be a winner.

When was the last time Nvidia had a $499 flagship?

 

[DarkKnightDude]

When was the last time Nvidia had a $499 flagship?

Wasn't the 680's MSRP set at $499?

EDIT: Google search tells me: http://www.hardocp.com/article/2013...rce_gtx_680_video_card_review/14#.U9dpifmSyBo

The GeForce GTX 680 is NVIDIA's current flagship video card with a set MSRP of $499

 

[3DVagabond]

If it's faster than the 780 I will be surprised if nVidia sells it for $499. That would mean abandoning the upper price segment. Unless they've realized it doesn't work? [redacted]

Warning issued for inappropriate language.
-- stahlhart

 

[Keysplayr]

Wasn't the 680's MSRP set at $499?

EDIT: Google search tells me: http://www.hardocp.com/article/2013...rce_gtx_680_video_card_review/14#.U9dpifmSyBo

That technically wasn't the Kepler flagship. GTX 680 (GK104) was a mid-range chip. GTX780Ti is the flagship and Titan is a flagship Niche.

 

[DarkKnightDude]

That technically wasn't the Kepler flagship. GTX 680 (GK104) was a mid-range chip. GTX780Ti is the flagship and Titan is a flagship Niche.

Well, I'd argue it was flagship of the new 600 series at the time.

GTX 580 was also $499 MSRP. And the GTX480 as well.

 

[RussianSensation]

Based on the leaked benchmarks, you'd need a 1300MHz 780Ti Classified to match a GTX 880. Considering the later costs $799, a $499 GTX 880 would be a winner.

Classified 780Ti has been $690 for a while not $799. 780Ti is dropping slowly with some models going for $620. There are still 3 months or so before 880 will launch and these prices could dip even more. Using $799 Classified as a reference to 880 is not exactly reasonable given where R9 290/290X stand in performance relative to a 780Ti at higher resolutions. Most of us agree that 780Ti is grossly overpriced and pricing of after-market R9 290/290X is probably a lot more reasonable to use as a comparison to the 880 when looking at the improvements in price/performance curve.

That technically wasn't the Kepler flagship. GTX 680 (GK104) was a mid-range chip. GTX780Ti is the flagship and Titan is a flagship Niche.

If GM204 launches as 880 non-Ti, then 'technically' it won't be a flagship either but rather a successor to GK104 as one cannot call a card 15-30% faster a true successor to GK110. Comparing apples-to-apples, GK104 outperformed GTX580 by 30-35% at launch in reviews which included demanding modern games/settings and it cost $499 for 2GB version. Therefore, it's actually reasonable to expect GTX880 with 25-35% more performance than 780Ti for $499 for 4GB and $549-569 for 8GB version.

Whether or not NV actually launches it at these prices is another story. If 880 GM204 cannot beat 780Ti by 30-35% for $499, it'll be effectively raising prices again compared to the move from GTX580--->> GTX680 which in itself pushed a mid-range chip to $500 level. Despite NV's high prices since Titan/780/780Ti launched, NV's market share has risen. It doesn't look like they need to lower prices much from 780Ti levels since their customer base will buy 880 even if it's 20-30% faster for $699.

 

[Topweasel]

They always have a 500 flagship when they feel they can have a small die flagship. Problem Is they always go waaay to big with the followup allowing AMD to squeeze them on pricing. Last two cycles was probably both the worst case and best case. I really don't think they wanted to release the 780 and certainly not the TI forcing their largest die ever to be offered at 600. I think hey were ready for the eventuality they they would need to leverage the Titan for the 700 series but if that happened I think they really wanted to keep it at just the 780 at 800.

 

[RussianSensation]

They always have a 500 flagship when they feel they can have a small die flagship. Problem Is they always go waaay to big with the followup allowing AMD to squeeze them on pricing. Last two cycles was probably both the worst case and best case. I really don't think they wanted to release the 780 and certainly not the TI forcing their largest die ever to be offered at 600. I think hey were ready for the eventuality they they would need to leverage the Titan for the 700 series but if that happened I think they really wanted to keep it at just the 780 at 800.

In recent periods, true.

GTX260 for $399 --> 3 months late forced to drop to $279 as 260 216 due to 4870
GTX280 for $649 --> 1 month later forced to drop to $499 due to 4870
GTX780 for $649 --> 5 months later forced to drop to $499 due to R9 290

When NV forces AMD to drop prices, it's usually by $50 with cards like 7950 V2 or 7970/GE. When AMD puts pricing pressure on NV, we see NV drop prices $100-150. Hopefully AMD delivers something worthwhile next generation in the form of 390/390X so that NV can't milk 880 for $600+ for too long. :awe:

 

[blackened23]

In recent periods, true.

GTX260 for $399 --> 3 months late forced to drop to $279 as 260 216 due to 4870
GTX280 for $649 --> 1 month later forced to drop to $499 due to 4870
GTX780 for $649 --> 5 months later forced to drop to $499 due to R9 290

When NV forces AMD to drop prices, it's usually by $50 with cards like 7950 V2 or 7970/GE. When AMD puts pricing pressure on NV, we see NV drop prices $100-150. Hopefully AMD delivers something worthwhile next generation in the form of 390/390X so that NV can't milk 880 for $600+ for too long. :awe:

I think you forgot a couple of flagships there somehow. 480,580 or 680? I don't think anything "forced" a pricedrop there. Was the 480 or 580 a small die? I just read above somewhere that nvidia never releases big dies at 500$ I can't recall, someone refresh the memory.

 

[tviceman]

Classified 780Ti has been $690 for a while not $799. 780Ti is dropping slowly with some models going for $620. There are still 3 months or so before 880 will launch and these prices could dip even more. Using $799 Classified as a reference to 880 is not exactly reasonable given where R9 290/290X stand in performance relative to a 780Ti at higher resolutions. Most of us agree that 780Ti is grossly overpriced and pricing of after-market R9 290/290X is probably a lot more reasonable to use as a comparison to the 880 when looking at the improvements in price/performance curve.



If GM204 launches as 880 non-Ti, then 'technically' it won't be a flagship either but rather a successor to GK104 as one cannot call a card 15-30% faster a true successor to GK110. Comparing apples-to-apples, GK104 outperformed GTX580 by 30-35% at launch in reviews which included demanding modern games/settings and it cost $499 for 2GB version. Therefore, it's actually reasonable to expect GTX880 with 25-35% more performance than 780Ti for $499 for 4GB and $549-569 for 8GB version.

Whether or not NV actually launches it at these prices is another story. If 880 GM204 cannot beat 780Ti by 30-35% for $499, it'll be effectively raising prices again compared to the move from GTX580--->> GTX680 which in itself pushed a mid-range chip to $500 level. Despite NV's high prices since Titan/780/780Ti launched, NV's market share has risen. It doesn't look like they need to lower prices much from 780Ti levels since their customer base will buy 880 even if it's 20-30% faster for $699.

I'm guessing $549 for the 4gb version. 25-30% faster than 780 TI. Power consumption between a gtx770 and gtx780. But $599 isn't out of the question, but I think AMD will adjust prices either before or after launch (290x $399), making $549 the likely price scenario.

EDIT: I know the performance jump from a 780 TI isn't OMG TRU N3XT GEN, but considering it's 90+% faster than a 280x / 7970ghz at 1440p is quite amazing since it's on the same node and (everyone here was duped into thinking) Tahiti was AMD's 28nm flagship.
http://www.techpowerup.com/reviews/Sapphire/R9_290_Vapor-X/25.html

 

[exar333]

If the 880 launches for ~$499 in October, expect a '880Ti' or something in maybe December/1Q 2015. I wouldn't be surprised if NV kept this SKU under-wraps until AMD's 390 (or whatever it will be) is released so they can adjust/tweak as needed based on benchmarks and so forth.

 

[Mand]

If the 880 launches for ~$499 in October, expect a '880Ti' or something in maybe December/1Q 2015. I wouldn't be surprised if NV kept this SKU under-wraps until AMD's 390 (or whatever it will be) is released so they can stay close.

At which point I will continue to be grateful for EVGA's step-up program...

 

[voodoo7817]

I'm really hoping the 860 can handle 1440p at 60fps and comes in around $250. Do people think that's possible?

 

[alcoholbob]

I'm really hoping the 860 can handle 1440p at 60fps and comes in around $250. Do people think that's possible?

A 780ti cant even do that and the 860 is not expected to be faster than the 780ti...

 

[voodoo7817]

I thought the 780s and the 290s were great performers at 1440p?

 

[FatherMurphy]

They are great performers at that resolution but even they cannot consistently provide 60fps in every AAA game at 1440p. See: http://www.anandtech.com/bench/product/1072?vs=1056

So, like Astrallite said, you really cannot expect a potential GTX860 to do any better.

 

[Mand]

Get a ROG Swift, and you don't need consistent

 

[voodoo7817]

Yea I checked those benches out after my last post. I guess I remembered somewhat incorrectly, but 45-50 fps at Ultra settings might mean 60 fps at High settings. I also generally play 1-2 year old games which are slightly less demanding than those in the bench.

Either way, it looks like my monitor upgrade from a year or so ago might lead me to have to kick my normally mid-range GPU purchase up an extra notch or two.

Do people think the 860 will outperform the 770? Any chance it doesn't?

 

[tential]

GTX 880 at $500?
You guys are dreaming.

NO retailer is selling it at $500 no matter what you think. Nvidia just isn't going to abandon the high price market, not when it's been so profitable there. You think Nvidia just throws money away for fun? Nvidia knows that customers will pay a premium for their products.

$500 on launch day for a GTX $880 is a dream.

 

[FatherMurphy]

I'm guessing $549 for the 4gb version. 25-30% faster than 780 TI. Power consumption between a gtx770 and gtx780. But $599 isn't out of the question, but I think AMD will adjust prices either before or after launch (290x $399), making $549 the likely price scenario.

I second tviceman's prognostication. On a very mature 28nm process, the smaller GM204 should be significantly cheaper to manufacture than GK110, which should mean that Nvidia can reach the profit margins its shareholders expect while selling the GM204 cards at $550 (880) and $450 (870). In this way, Nvidia can actually push the price of their "flagships" up by $50 (compared to what they did with the 680, using a mid-sized die as the launch of a new general), and when the inevitable GM200/GM210 comes out at even higher performance levels, Nvidia can sell their true flagship at $700-$800.

Sorry, that's rambling, I'm at work!

 

[Grooveriding]

Thinking 20% faster than 780ti and $650, maybe $600. If the impossible happens and it's 30-35% faster, then $700, maybe more. This is not like the 680 launch at all. It will be faster than everything else and not have to compete with a card from AMD that is just as fast. The fact that they get more dies per wafer would be the icing on the cake of selling them for $700.

$500, even sub $600, is a pipe dream.