Well to what extent the bus matters depends on what its meant to compete with. If it is supposed to perform better than 780* and 290*, then the chip will have to have unprecedented improvements to still be able to pull ahead with a 256bit buts, especially at 1600p/4K. I have a hard time believing we will see that this late in 28nm's lifespan. And if its going to be in that performance tier, why not go with 384 or 512bit since the price will be in the upper tier anyway?
If I was to guess, I'd rather assume NV will need to go 512bit this time to pull ahead of 290*/780* at higher resolutions. If they don't it will either be a midrange chip, or they have pulled some magic and are saving the 384/512 bus for yet another release in 3+months (not likely IMO).
Silicon isn't that simple. There are about 25000 variables that go into final performance of a product and bus width is only 1/25000 of the equation. If bus width it were the end all be all, well then, the 680 would not have outperformed the 580. This is just one example of course, but you can't blindly look at GPU specs and come to a sweeping conclusion. And i've also brought up the HD2900 series which was the first GPU (IIRC) which had a 512 bit bus and it also really underperformed.
Bus width matters, but there are other factors in the transistor and silicon that also matter too. Of course, it is confusing that the 880 may have a 256 bit bus, but I still feel like it will outperform the prior generation by a decent margin at all resolutions. I could be wrong, but that's just my guess. I just can't see NV releasing next gen GPUs that aren't better in every way than prior generation - I mean, thinking logically, what's the point of that? They wouldn't win any mindshare if that were the case and it would be a complete waste of time really. If I remember right, the 680 maintained a 30%+ lead over the 580 that widened or maintained at high resolutions. But when the rumors of the 680 hit (before launch) it was the same thing. Nobody thought it would beat the 580 which had better specifications and a wider bus. We'll see I guess.
The one rumor that sounds kinda iffy to me is the 400$ price floating around. If it's 20% faster than the 780ti I don't think it would be 400$. 550$-600$ sounds more likely depending (depending on whether it's 15 or 30% faster, who knows), but who knows. Of course if it is 400$, that sounds good to me. That would also have the side effect of lowering prices of all similar products across the board indirectly so everyone wins regardless of what brand/whatever they prefer. But I kinda doubt that 400-450$ scenario will happen. I hope to be pleasantly surprised though.