Lincoln pulls Super Bowl ad

[Analog]

Ford Motor Co.'s Lincoln division pulled a Super Bowl ad that depicts a clergyman tempted by the new Mark LT luxury pickup after several victims of clergy sex abuse complained it trivialized their trauma.

In the 30-second spot, a clergyman finds the key to the new Mark LT truck in the collection plate, checks out the pickup and falls in love with it. At the end of the ad, the minister places the letters "LT" on the church marquee to spell out next week's sermon -- "LUST."

The Chicago-based Survivors Network of those Abused by Priests said the spot "trivializes childhood sex crimes."

Ford spokeswoman Sarah Tatchio said the ad drew no complaints in tests, and that Ford made certain the clergyman depicted could not be taken for a Catholic priest.

The ad would have been Lincoln's first Super Bowl commercial in more than 10 years. Ad time during the game is going for nearly $5 million a minute.

http://www.detnews.com/2005/autosinsider/0502/03/C01-78513.htm

 

[Demon-Xanth]

There has to be a video of that somewhere.

 

[Cuular]

Sheesh people need to get a fricking life, nowhere in the ad did they show a young child close to the priest? Then how does it become a trivialization of child molesting? Is it wrong to drool over material things, and like a good looking car?

 

[edmicman]

what the hell does one of those things have to do with the other? freakin over-sensitive tards in the world today.....

 

[BigJ]

 

[ggavinmoss]

I saw a commerical for a Big Mac that made me remember that one time I was sad. Who can I sue?

-geoff

 

[conjur]

Well, the Catholic Church screwed the pooch on that topic (no pun intended).

Had they actually done anything to not only stop the abuse but force the priests to turn themselves into the authorities, they wouldn't be subject to eternal criticisms like this.

 

[HardcoreRobot]

stupid assholes

 

[MikeyIs4Dcats]

Originally posted by: Cuular
Sheesh people need to get a fricking life, nowhere in the ad did they show a young child close to the priest? Then how does it become a trivialization of child molesting? Is it wrong to drool over material things, and like a good looking car?

yes my son, now get under the desk

 

[b0mbrman]

That's ridiculous...people are trying too hard to be offended

 

[FlyLice]

Wrong forum. Sounds like a stupid commercial in the first place.

 

[GoingUp]

Originally posted by: edmicman
what the hell does one of those things have to do with the other? freakin over-sensitive tards in the world today.....

 

[Wallydraigle]

I'm going to pick a day to go out and be offended by everything. Everything. Phallic fire hydrants, suggestive bagels, dogs, cat, ponies, every stinking thing I see. I'm going to write letters, stage protests, and cause a tempest of PMSing offendedness. Who's with me?

 

[Toastedlightly]

Originally posted by: Wallydraigle
I'm going to pick a day to go out and be offended by everything. Everything. Phallic fire hydrants, suggestive bagels, dogs, cat, ponies, every stinking thing I see. I'm going to write letters, stage protests, and cause a tempest of PMSing offendedness. Who's with me?

When are where?

 

[ElFenix]

Originally posted by: conjur
Well, the Catholic Church screwed the pooch on that topic (no pun intended).

Had they actually done anything to not only stop the abuse but force the priests to turn themselves into the authorities, they wouldn't be subject to eternal criticisms like this.

i don't know if you've noticed, but ford isn't the catholic church.

 

[MikeMike]

i saw a clip of it on the local news here at campus, im sure theres clips out there.

basically the priest was feeling up the car after finding keys for it in a donation thing. and then a guy says something like "hey you really shouldnt do that"

MIKE

 

[marcello]

Stupid people get offended and complain too much.

 

[halik]

:roll:

 

[MikeMike]

adcritic.com has it, but i aint payin $100 to view it.

anyone find it elsewhere/have subscription to there?

MIKE

 

[cavemanmoron]

Originally posted by: Demon-Xanth
There has to be a video of that somewhere.

 

[nakedfrog]

*giant eye roll*

 

[dderidex]

Originally posted by: b0mbrman
That's ridiculous...people are trying too hard to be offended

That was my initial reaction, as well.

BUT....well, think about it. Why a priest? Why not...some corporate exec on a business trip? ...bored housewife? ...oversexed teenager?

Why chose a *priest*, specifically, to be "lusting" after something (given that this is apparently the wording the ad chose - 'Lust')? Especially with the comment from a passerby "Hey, you really shouldn't be doing that".

It's pretty obvious those sex-abuse scandals are what they were 'making a wink at' with the ad to stir up scandal and controversy.

I mean, seriously, it really IS in pretty poor taste.

And it's not like they were sued, or anything. Somebody noted, 'Hey, this seems to be poking fun at something you shouldn't be poking fun at', and, apparently, Lincoln agreed and pulled the ad.

 

[mercanucaribe]

Originally posted by: dderidex

Originally posted by: b0mbrman
That's ridiculous...people are trying too hard to be offended

That was my initial reaction, as well.

BUT....well, think about it. Why a priest? Why not...some corporate exec on a business trip? ...bored housewife? ...oversexed teenager?

Why chose a *priest*, specifically, to be "lusting" after something (given that this is apparently the wording the ad chose - 'Lust')? Especially with the comment from a passerby "Hey, you really shouldn't be doing that".

It's pretty obvious those sex-abuse scandals are what they were 'making a wink at' with the ad to stir up scandal and controversy.

I mean, seriously, it really IS in pretty poor taste.

And it's not like they were sued, or anything. Somebody noted, 'Hey, this seems to be poking fun at something you shouldn't be poking fun at', and, apparently, Lincoln agreed and pulled the ad.

Because the priest THEN gives a SERMON on LUST, which is what the ad is about, and what makes it clever. A businessman isn't going to give a sermon on lust.

 

[datalink7]

Originally posted by: mercanucaribe

Originally posted by: dderidex

Originally posted by: b0mbrman
That's ridiculous...people are trying too hard to be offended

That was my initial reaction, as well.

BUT....well, think about it. Why a priest? Why not...some corporate exec on a business trip? ...bored housewife? ...oversexed teenager?

Why chose a *priest*, specifically, to be "lusting" after something (given that this is apparently the wording the ad chose - 'Lust')? Especially with the comment from a passerby "Hey, you really shouldn't be doing that".

It's pretty obvious those sex-abuse scandals are what they were 'making a wink at' with the ad to stir up scandal and controversy.

I mean, seriously, it really IS in pretty poor taste.

And it's not like they were sued, or anything. Somebody noted, 'Hey, this seems to be poking fun at something you shouldn't be poking fun at', and, apparently, Lincoln agreed and pulled the ad.

Because the priest THEN gives a SERMON on LUST, which is what the ad is about, and what makes it clever. A businessman isn't going to give a sermon on lust.

Yah, no joke. A priest isn't supposed to be tempted by material posessions, so this ad is suggesting that the car is "great enought to even tempt a priest" to "lust after it."

Pretty obvious connection, and no where in there is there any sort of suggestion of child molestation.

 

[b0mbrman]

Originally posted by: datalink7

Originally posted by: mercanucaribe

Originally posted by: dderidex

Originally posted by: b0mbrman
That's ridiculous...people are trying too hard to be offended

That was my initial reaction, as well.

BUT....well, think about it. Why a priest? Why not...some corporate exec on a business trip? ...bored housewife? ...oversexed teenager?

Why chose a *priest*, specifically, to be "lusting" after something (given that this is apparently the wording the ad chose - 'Lust')? Especially with the comment from a passerby "Hey, you really shouldn't be doing that".

It's pretty obvious those sex-abuse scandals are what they were 'making a wink at' with the ad to stir up scandal and controversy.

I mean, seriously, it really IS in pretty poor taste.

And it's not like they were sued, or anything. Somebody noted, 'Hey, this seems to be poking fun at something you shouldn't be poking fun at', and, apparently, Lincoln agreed and pulled the ad.

Because the priest THEN gives a SERMON on LUST, which is what the ad is about, and what makes it clever. A businessman isn't going to give a sermon on lust.

Yah, no joke. A priest isn't supposed to be tempted by material posessions, so this ad is suggesting that the car is "great enought to even tempt a priest" to "lust after it."

Pretty obvious connection, and no where in there is there any sort of suggestion of child molestation.

Exactly.