Local bank admits "We do nothing right"

RedBeard

Diamond Member
Sep 29, 2000
3,403
0
76
Such honesty is refreshing but not reassuring...

First Merit

It is my bank btw.... I took a screenshot I can post if they change it

EDIT: The changed it. Here is the old homepage.

EDIT 2: Now they are good for nothing
 

ultimatebob

Lifer
Jul 1, 2001
25,134
2,445
126
Originally posted by: mooglekit
Somebody in their advertising department just got fired

I don't know about that... it got you to visit the web site, right?
 

BD2003

Lifer
Oct 9, 1999
16,815
1
76
I think what theyre trying to say is "we do nothing like what other banks consider right", and show off their low rates.

But yeah, taken out of context, it is a pretty dumb thing to do.
 

mooglekit

Senior member
Jul 1, 2003
616
0
0
Originally posted by: ultimatebob
Originally posted by: mooglekit
Somebody in their advertising department just got fired

I don't know about that... it got you to visit the web site, right?

Ha, maybe, but I'm guessing it won't garner the desired result
 

BornStar

Diamond Member
Oct 30, 2001
4,052
1
0
The slogan translates to "We do 0.00% Home Equity Line of Credits correctly".

It's kind of catchy.
 

Old Hippie

Diamond Member
Oct 8, 2005
6,361
1
0
Originally posted by: FoBoT
oh, i get it

we do 0.0% (nothing means no interest) right

now it is dumber


If it got ya to look and think, it's advertising done correctly.
 

mooglekit

Senior member
Jul 1, 2003
616
0
0
Originally posted by: Old Hippie
Originally posted by: FoBoT
oh, i get it

we do 0.0% (nothing means no interest) right

now it is dumber


If it got ya to look and think, it's advertising done correctly.

Maybe I'm just cynical from past work experience, but I don't have any faith that 99% of the population you're advertising to has the ability to do just that...

BTW, I agree with the idea that it is clever advertising, because I appreciate a double-take every once in a while...just had to play devil's advocate a bit
 

imported_bum

Golden Member
Jan 15, 2005
1,402
1
0
It's good advertising, I think most people should be able to catch the pun or whatever pretty quickly.
 

jdoggg12

Platinum Member
Aug 20, 2005
2,685
11
81
i think if you're too stupid to catch the meaning, you're probably too stupid to make enough to qualify for the loan.

Good advertising should'nt need to be dumbed down so the totally ignorant can understand it.
 

Oakenfold

Diamond Member
Feb 8, 2001
5,740
0
76
Originally posted by: jdoggg12
i think if you're too stupid to catch the meaning, you're probably too stupid to make enough to qualify for the loan.

Good advertising should'nt need to be dumbed down so the totally ignorant can understand it.

Intelligence has nothing to do with credit and sometimes very little with how much money you make. I've seen plenty of people that do quite well financially and are very well educated but do not have the discipline to pay their bills.




 

jdoggg12

Platinum Member
Aug 20, 2005
2,685
11
81
Originally posted by: Oakenfold
Originally posted by: jdoggg12
i think if you're too stupid to catch the meaning, you're probably too stupid to make enough to qualify for the loan.

Good advertising should'nt need to be dumbed down so the totally ignorant can understand it.

Intelligence has nothing to do with credit and sometimes very little with how much money you make. I've seen plenty of people that do quite well financially and are very well educated but do not have the discipline to pay their bills.
You're taking what i'm saying too literally... which is the problem with AT, so few can take a comment and look at it abstractly - hence, this thread's existence.
 
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