But there actually isn't an inherent product that you're paying for... if you exclude the nebulous loot box itself. When I used to buy loot boxes in Overwatch, and let me tell you... I'd spend at least $80 per event on boxes, I did it
for the chance to get the skins that I wanted. I wasn't paying $5 for that cool new skin. I was paying $80 for 100 boxes for the chance to get it. If I didn't get it, I had to
hope that I got enough currency to buy it instead! (Keep in mind that the skin won't be available again for another year after the event ends, and that includes purchasing it.) The worst part of it is that the loot boxes preyed on my OCD. I literally could not stand the idea of having an item that needed to be unlocked but I couldn't unlock it. It
had to be complete. There's an event going on right now in Overwatch, and I have to force myself to ignore the boxes. It's a little easier when I realized that I don't even like most of the event skins anyway.
What I think is probably the worst implementation of loot boxes (ignoring the content) is when they give you a box for some sort of achievement yet you have to pay for keys to open the boxes.
Thinking about it... I'd actually agree that they're quite similar to gambling.
@purbeast0 , your point was that you don't
lose anything with loot boxes, but losing isn't inherent to gambling. What's inherent to gambling addiction is the idea of highs and lows. In the case of typical casino gambling, lows could be losses or even very weak winnings; however, in regard to loot boxes, lows are like I talked about above... getting stuff you have absolutely no interest in. It's interesting to watch streamers open boxes, because you can visibly see the differences in demeanors. In Overwatch, when you open a box, the items pop up in a way that makes their rarity visible prior to knowing
exactly what it is. So, the person can see that they just got a legendary drop, which might be the skin that they're looking for. However, sometimes, it turns out to be a skin for a hero that they don't play. The smiles suddenly turn to disinterest, and they'll usually mutter, "Well, that's cool, but I don't play that hero.... Next!"
It's the same mentality.