Marketing failures

[RagingBITCH]

Virtual Boy

 

[LuckyTaxi]

blue pepsi

 

[gistech1978]

something like 8/10 new products fail.

pizza hut has had more than a few.

the big new yorker pizza
the bigfoot pizza
the insider pizza
the p'zone

 

[Vic]

Where the Suckers Moon : The Life and Death of an Advertising Campaign

 

[Anubis]

Originally posted by: Jeraden
N-Gage

thats a good one

 

[Fingolfin269]

N-Gage is still alive so I wouldn't use it.

New Coke is the ultimate classic case of marketing failure. That or the Arch Deluxe burger from McDonald's (duh).

 

[ClueLis]

Originally posted by: Papagayo
3DFX (VooDoo Video Cards)

I would narrow it down to the Voodoo 4/5 debacle. The earlier ones were tremendous sucesses and placed them in a dominating position.

 

[Doggiedog]

Originally posted by: Jeraden
N-Gage

You mean this?

 

[Bowmaster]

So MANY good choices listed above!!!

My Favs:
New Coke
Ngage
Betamax

 

[Titan]

BeOS

 

[TitanDiddly]

Atari Lynx, Jaguar.

 

[Jzero]

Originally posted by: Elitebull
There are tons of classic ones that they tell you on the first day of your intro-to-marketing class, like how the Chevy Nova didn't sell in spanish-speaking countries cuz "no va" means "doesn't go" in spanish.

Make sure your marketing flop is actually true (The Nova thing is false).

 

[Ausm]

My Trojan 20 years ago

Sysadmin

 

[PingSpike]

Most of these are either overhyped crap products that deserved the death they got (virtual boy) or overpriced overhyped products that priced themselves out of the market. (betamax, RDRAM)

 

[MacBaine]

Arch Deluxe

 

[ys]

WebTV
XFL

 

[Atomicus]

A marketing failure doesn't just has to apply to a product, but anything that was designed to work.

I wrote a paper on the US Educational System as a market failure for my economics course, I got an A on that paper. If you'd like to check it out, I'll be happy to show you.

 

[Mermaidman]

Shards O' Glass candy.

What about that experiment by Garth Brooks--He tried, and failed, to sell a rock/pop CD using a different name.

 

[glen]

New Coke will suck. half the kids in your class are writing on it, and the class before yours, and before them, and so on. Your professor is so sick of reading about it you are starting minus a letter grade.

 

[Vette73]

Originally posted by: CPA

Originally posted by: dnetmhz
New Coke

oooo, that's a good one. Man, it was like a media riot when that was announced.

New Coke SAVED coke.

Yes NEW Coke was not popular, BUT it made people take notice of Classic coke and coke sales went through the roof when they came back with Classic coke.

SOME believe NEW coke was a gimmick to get people to come back and drink reg. coke again.
Also I THINK Diet Coke is still based on the new coke formula.

 

[GTaudiophile]

New Coke is the classic example used in most marketing classes.

 

[dxkj]

Inflatable Dartboard.

 

[GTaudiophile]

Originally posted by: glen
New Coke will suck. half the kids in your class are writing on it, and the class before yours, and before them, and so on. Your professor is so sick of reading about it you are starting minus a letter grade.

ROFL! Very true.

I'm sure there are some airlines or dot-coms you could discuss.

 

[DnetMHZ]

can't believe nobody mentioned Microsoft BOB!

 

[Horus]

The AZTEK.

WOW, THIS THING IS COOL, IT HAS A FREAKIN' TENT IN THE BACK OF IT OMGWTFBBW I'M GONNA BUY ONE!