The MicroCenter BF ad was just a near-full page ad in a section of the newspaper itself, not a flyer insert of any sort. Probably why some people missed it. MicroCenter has always done it this way. Ditto for the use of the "hot item" coupons as well as the free donuts and coffee. Heck, last year someone asked the Mgr., who was working the donut/coffee line himself at 4AM in the freezing rain, if they had any tea. He said no, but that he would get some. He actually sent a sales guy out to buy tea at a 24 hr grocery nearby, 20 min. later they had it brewing !