More rebranding from AMD

[Keysplayr]

I only have a problem if the "rebadge" is 100% identical to the pre-rebadge named product.
Example, if a 5770 and a 6770 are 100% identical (same core, process, clocks, memory, etc. and NO new features) and it's MORE MONEY, then I have issues with that. If it's the same money for the same exact card even with a different model name, then that is fine. No loss no foul if it's the same price.

 

[Flipped Gazelle]

All this rebadge stuff is a nuisance for you not for everyone. Your worldview on the situation is skewed because of your interest in it. I can respect your desire to help your fellow gamer but eh I just don't care that much. If you're purchasing a product, research it first. This happens across so many industries. I guess I don't really get into the whole Robin Hood mentality.

Looking to "save" people from what one perceives as dishonesty is not Robin Hood mentality.

The fact that research can nullify the deception does not mean the attempt at deception is ethical.

 

[-Slacker-]

S****y low end crap. Nobody (should) care(s).

 

[railven]

I only have a problem if the "rebadge" is 100% identical to the pre-rebadge named product.
Example, if a 5770 and a 6770 are 100% identical (same core, process, clocks, memory, etc. and NO new features) and it's MORE MONEY, then I have issues with that. If it's the same money for the same exact card even with a different model name, then that is fine. No loss no foul if it's the same price.

I'd question what you mean by price. Do you argue the price the original product was introduced (ie MSRP at launch) or the current going price based on vendor/distributor discounts/clearance of inventory? Just curious.

My experience with rebadges as of late:

The GTS 250 I bought my nephews cost more than the 9800 GTX+ on the market, which oddly cost less than the 8800 GTS on the market at the time. However, I paid the extra for the GTS 250 for the lower power consumption and it came with a free game.

The HD 6750 I just bought cost more than a similar HD 5750, but after applied rebate and the free game I'd argue it cost less.

In both situations I'd say I won being a smarter consumer after looking at the alternatives/rebadges.

 

[Flipped Gazelle]

But all car commercials say "the NEW 2012 Honda Accord" or whatever. My point is things get recycled. The 9800GT was a new card, it just used the same engine. :thumbsup:

But initially, the 9800GT used *everything* that was the 8800GT, even the same PCB. There were 9800GT retail boxes that had stickers covering "8800GT". The only difference was a BIOS flash. Kinda like taking an unsold 2011 Accord, Armor-alling the interior, and slapping 2012 on the window sticker.

If Nvidia had waited until the die-shrink before calling it the 9800GT, I wouldn't have had a problem with it at all. Honestly, I didn't even have too much of an issue with it, since "9800GT" accurately reflected it's line-up placement over the 9600GT. I was more annoyed that some OEM's and builders took advantage in the change in labeling to try to put one over on customers.

 

[MrTeal]

Is anyone really surprised by this? The 77xx, 78xx and 79xx parts are confirmed to be GCN, but I think it was pretty expected that the lower cards would just be rebadges.

I would have preferred if they'd dropped the second number down by one to rebadge the 6670 to the 7570 to allow a smaller 28nm GPU to slide into the 76xx spot, but you can't get everything to want I guess.

 

[Flipped Gazelle]

S****y low end crap. Nobody (should) care(s).

And so is your CPU... people care about what they care about.

 

[Flipped Gazelle]

This is the very low end. Wake me up when this is done like the 8600 to 9600, or like the 5770 to 6770

8600 and 9600 were 2 different cards, not a rebadge.

 

[nyker96]

amd should stop learning the bad experiences from NV instead avoid it!

 

[Flipped Gazelle]

Its a legitimate and highly effective business strategy and good for AMD for respecting their shareholders enough to implement it. Although AFAIK they have ALWAYS had it in place. I know intel, AMD, and nVidia have been rebranding for at least a decade.

Although I have to admit I dislike it; I would have done the same.

Actually, it's hard to gauge "highly effective" because the sample size is so small and the time frame in which the dueling badges are parallel in the market is fleeting.

I don't recall any Intel rebadging...?

 

[Keysplayr]

I'd question what you mean by price. Do you argue the price the original product was introduced (ie MSRP at launch) or the current going price based on vendor/distributor discounts/clearance of inventory? Just curious.

My experience with rebadges as of late:

The GTS 250 I bought my nephews cost more than the 9800 GTX+ on the market, which oddly cost less than the 8800 GTS on the market at the time. However, I paid the extra for the GTS 250 for the lower power consumption and it came with a free game.

The HD 6750 I just bought cost more than a similar HD 5750, but after applied rebate and the free game I'd argue it cost less.

In both situations I'd say I won being a smarter consumer after looking at the alternatives/rebadges.

Current price of course. Launch price would make no sense.

 

[Arkadrel]

I don't recall any Intel rebadging...?

googled intel+rebage cpu:

The Intel 80486DX2 (later rebadged i486DX2) is a CPU produced by Intel that was introduced in 1992.

Probably more, but it has happend.
Both from AMD and Intel id guess.

 

[MrTeal]

Probably more, but it has happend.
Both from AMD and Intel id guess.

I wouldn't say that's comparable to what NV and ATI/AMD do though. It's pretty obvious there that those are both 486DX2s. That's more a renaming than anything.

 

[railven]

Current price of course. Launch price would make no sense.

For that to work, I'd assume the product would have to launch at a lower tier?


I'd have to say I'm on the fence for rebadges. The HD 5770 to HD 6770 sucked in my opinon as it didn't offer anything different unless you hunted down the gems but the asking price was not consumer friendly.

The 9800 GT rebadge was awful because as pointed it - initially it was just a BIOS swap.

The GTS 250 rebadge was nice because it had a smaller power envelope and form factor, plus it launched at the bottom of the GTX 2-series so it was already stupidly low priced (as I said in my example almost as cheap as a 8800 GTS, which held it's value far too long haha.)

 

[TakeNoPrisoners]

I don't really care, as most people don't either.

These are the cards that people get with their new Dell, massive overkill for all but gamers.

 

[blanketyblank]

I'm going to play the devil's advocate here and blame everything on misinformed consumers. If one of these uninformed consumer sees new computers being sold with 7xxx cards they will think computers with 6xxx cards are old items that have been sitting in inventory for over a year even if all the other parts are new. Therefore OEMs need to keep all their numbers the same. Since they pressure AMD and NV they either have to cave or make no sales of these existing stock.
Thus ultimately the solution is consumers simply need to get educated. I can't blame a company for simply playing the game.

 

[-Slacker-]

And so is your CPU... people care about what they care about.

Low end cpus are okay for gaming. Low end GPUs - not so much.

 

[pw38]

Looking to "save" people from what one perceives as dishonesty is not Robin Hood mentality.

The fact that research can nullify the deception does not mean the attempt at deception is ethical.

I'm sorry, the Jesus Christ mentality. You know what I meant. Robin Hood would work though because you're in essence stealing from the rich (inflated profit margins for the corporations) and giving to the needy (saving the consumer some money).

Anyway I'm not arguing at all that it's somehow ethical for them to do that. I'm simply arguing that it's frankly a waste of time to want to start some sort of crusade over it. Like I said, friends and family, eh sure I guess. Random people walking around Frys? Pick a better battle.

 

[blastingcap]

Not applicable to this thread but idle thought: if something gets a dieshrink, is it still a rebrand? I mean, is a GTS 250 a rebrand of a 9800 or 8800 or what? I mean, a 5770 to 6770 is a clear rebrand but what if they had die-shrunk it?

 

[GaiaHunter]

Anyway I'm not arguing at all that it's somehow ethical for them to do that. I'm simply arguing that it's frankly a waste of time to want to start some sort of crusade over it. Like I said, friends and family, eh sure I guess. Random people walking around Frys? Pick a better battle.

Anyone said anything about a crusade or go camping frys?

It was just a forum post saying that the stuff we, informed AT forumers can do is informing people that we know, when they want to buy PCs and inform people in forums.

What is left after that is ammunition for fanboy battles.

 

[VulgarDisplay]

In my experience anyone who I could inform about the computer they are about to buy using a rebadged GPU would say,"Ok, what's a GPU?"

I reply,"It's the part of your computer that puts images on your monitor."

"Oh, well it can run facebook right?"

*I walk away losing more faith in humanity*

 

[GaiaHunter]

In my experience anyone who I could inform about the computer they are about to buy using a rebadged GPU would say,"Ok, what's a GPU?"

I reply,"It's the part of your computer that puts images on your monitor."

"Oh, well it can run facebook right?"

*I walk away losing more faith in humanity*

I'm talking more about those that say "but this one says hp458 while the other is hp356" and has a 7450 thingie and the other has a 6450 thingie".