Hey, I live in Indiana too. Anywho, I doubt prices will go down once DFI comes out with their board. I suspect that the price of DFI will be about the same price of MSI, assuming it has all the same features. My logic behind it is:
There's already other nForce 4 Ultra boards out at around the same price.
There needs to be room for regular nForce4 boards
There are still many nForce3 boards in retailers hands that need to be sold
I just bought my first non-ASUS board, the MSI neo4. I'm a little scared but hope all goes well. So long mR. Asus, it's been fun knowning you.