I bought one of these and if you peal off the MSI sticker on the HSF the ATI picture is there just covered up as this is the ATI card. It is not loud except at startup until the bios lowers the fan speed. Mine has never once run at full fan speed after booting. Fine card for the money! No complaints. It is big and heavy, naturallly. Comes with all the cables and accessories but no bundled games.