It is clearly stated in the review:
http://www.techpowerup.com/reviews/MSI/GTX_670_Power_Edition/4.html
MSI uses use a Richtek RT8802A voltage controller on their card, just like the reference design. This is a fairly simple controller which does not offer any monitoring features or software voltage control. Voltages are controlled via VID pins that are directly connected to the GPU.
Well, if that is true, I wonder what MSI will do next. They did say that a future release of AB would be able to control the voltage...
Either we're missing something hardware-wise, or they are blatantly lying to us.