Originally posted by: SoulAssassin
I would pick a name that focuses on the ability to restore your data instead of backup. Most of the major products out there have a name focused on backup (Netbackup, Backup Exec, Backup Express). While backing it up is obviously a prereq what you really want to be able to do is restore the data. I actually like the Total Recall suggestion best so far.
Out of curiosity, what market/target audience are you going for? Home user/SMB/enterprise?
Currently our user base is small business (10-75 users), but it has the power to be an enterprise level solution. We will also have a home user version, but it will be called something different and marketed separately.
Since our company is called Tucson CodeWorks, my boss is in love with Phoenix. Now all we need is something named Flagstaff and we could corner the AZ market...from Atlanta!
We didn't want backup in the name, but we also didn't want people to think that we recovered data from damaged hard drives.