apple has a clever way for doing their commercials...though i still dislike them.
cant really say macs > pcs because they literally have identical components now, but i can say that osx > windows xp and windows xp > osx. both have their pros and cons. let them be.
but i do hate the loyal apple fanboys who hail steve jobs and treat him like an emperor. all he did was take unix and give it a UI (i think - i dun wanna get flamed for it). and when he went from the G3,G4,G5, everyone was so damn happy and were bashing intel and amd because their processors were inferior to their "superior" G3,G4,G5. well whatever. they need to come out of their little plastic cubes, laptops and aluminum desktops/notebooks and smell the fresh air (sorry for the mac hardware references). macs are basically PCs with a different OS and case and keyboard buttons. thats it, plain and simple. sure mac osx is better security wise (hardly any viruses/spyware), but thats taken into consideration because...well, no one really cares (or has) a mac to even make a virus for. PCs are better in terms of graphics and upgradability (excluding powermac G5 and even then so i havent seen/heard of many people putting pci cards in it afterwards).
they have their differences. its competition that drives prices...and also marketing (and in this case, commercials). though apple is a bit stupid at pricing their computers higher than everyone else, because you can get a similarily, if not much better computer for the same price (maybe even WITH a monitor) but thats how they get their money. but they certainly will not get my money, especially after shelling out $300 bucks for a 5G ipod which got messed up last week.