I'm excited about this. One of my biggest gripes with the current automotive market is the lack of attention to user experience within the vehicle. The Apple car concept could fail mightily but maybe they will make some changes to the way we interact with our vehicles that can be horizontally deployed across all or most auto manufacturers and ultimately benefit all of us. If not Apple then hopefully someone.
Companies like Apple, Tesla, etc. are the ones most likely to do this in my opinion. The old guard make incremental improvements gen to gen. It typically takes a new comer to change the game entirely.
I agree with you there, and if there is any truth to this, I hope that Apple can at least shake up the market a bit. I love technology, which is why it frustrates me that while most cars operate using the same bus (
CAN bus), the features are set in stone. For example, my Ford has MyFord Touch, and Ford recently announced a new version of it with some great new features. However... they won't be releasing it on older cars (even in a cut down version), so if I want to upgrade, I have to
buy a new car. Apart from not wanting to create a niche product, there's no reason why they cannot create upgraded hardware for older vehicles, and for anyone thinking that I'm being extreme, my car's only a 2013. It's not like I'm trying to upgrade a 2003!
As for what you were talking about, I agree on the user experience. I've found that Infotainment systems are usually too cumbersome to use, and it often creates potentially dangerous situations where people start diverting their attention too much. Now, you're not wrong if you say that's user error (to divert your attention), but the interface itself could be made more efficient and effective. The biggest thing that we need to do is work with voice recognition. It actually works pretty well in my Ford; it's usually just the weird, obscure things that have problems. The only issue that I have is that while I can control the temperature with voice, I cannot control things like the defroster. My
physical defroster controls are capacitive touch, which means I don't get much in the way of tactile feedback and you can't do it with normal gloves. I should be able to say "Rear defroster on", and have it work.