Looks cheaply built. Thin SECC panels, lots of plastic on the front panel. Comes with three fans which is nice, but they can't be very good quality. Internally it looks simplistic, I would prefer a sideways hard drive cage. In newegg.com it's 37 USD which tells you just how el cheapo of a product we're talking about.
Just a quick look at what's currently available:
Canada Computers has
Fractal Design Core 3000 USB3.0 for $75 on clearance sale. All-round this is a really good mid tower, Fractal is known for putting out quality stuff.
There's
Bitfenix Shinobi Window white for $60, also a clearance sale. Build quality is pretty good for what you pay.
Corsair Carbide SPEC-01 $55 AR sale at NCIX.
These deals won't last for months, obviously. I'm not sure what you're planning but if it were me, I wouldn't buy any components months in advance of building. What I'd finally end up buying would largely depend on prices during the week or two prior to the build date.