Ok everyone listen up.
Even though yymatt
"thought" he was being dishonest he actually wasn't, and being that the dealer agreed quickly he probably paid more than he should have.
Buying a car is not like buying a video card. And the dealer does not have a price match guarantee like Staples. Here's how you get the best price on a car.
Let's take the Lincoln Continental as an example. The sticker price (MSRP) is $39,560. But the Dealer cost is $36,574. So you would think if the dealer shows you his invoice and offers to sell you this car for the price he paid you'd be getting a steal right? Wrong.
There is a $2500 factory to consumer rebate on this car which can be applied to the down payment.
Next there is a factory to dealer rebate on this car for
another $2500! This rebate goes straight to the dealer so he certainly isn't going to mention it to you if you don't know about it already!
But there's still more. There is also something called Dealer holdback. This is something that is refunded back to the dealership on a quarterly basis and is quite substantial. On Lincolns it is currently 2% of the Total MSRP + an additional 2.5% rebate of Total Invoice to Certified Dealers. That's another $1600+!
So basically if the dealer sells you this car for his supposed sticker' cost' he is making over $6,600 profit!
Here's the right way to buy a car.
First go to
www.edmunds.com or
Kelly's Blue Book and look up the dealer cost of the car you are interested in. Then look up all factory to consumer and factory to dealer incentives. Finally look up dealer holdback. You usually can't use this to bargain with but when it is substantial like a Lincoln you can use it for some wiggle room.
Secondly decide what car you want
BEFORE you go to buy. If a dealer has to work to sell you a car he is going to want more money than if he thinks he is going to make a quick sale with a small profit but with no work. (Even better towards the end of the month, it helps towards their quotas.)
Next bring all this information printed out with you. They already know it but if they see you know it as well they won't argue the point.
Finally taking the Lincoln Continental as the example you have:
$36,574 Dealer cost
-$5000 rebates
-$1600 dealer holdback
As I said it's tough to get them to wiggle on the holdback but with one that big you should have no problem walking out with that car for $32,000.
That is a huge savings over the $40,000 sticker price!
Obviously with something as cheap as a corolla the difference isn't as great but the point is the same. Always bargain
up from dealer cost, never down from MSRP.
That's about it. Like I said it doesn't matter what price you make up and print out, as long as you know the dealers true cost you can get a good deal.
Flagg