Originally posted by: nbuubu
I'm not really qualified to argue that point. They probably are beyond niche, but I still think their main customers are knowledgeable geeks, not sorority girls and soccer moms and businessmen who're cheating on their wives. You know, everyone else.
I still think knowledgeable geeks are a smaller market segment who you don't want to spoil your reputation with.
According to the list at Internet Retailer Newegg is 9th in online sales with 2.1 Billion in 2008 (
http://www.internetretailer.com/top500/list.asp ).
So they're only really second if you artificially remove all the retailers with physical stores. Which is fine, but "second" sounds a lot more impressive than "ninth with over 1/10th the dollar sales of Amazon, and far far less sales volume than Amazon."
That ranking is measured only in pure dollar value. I'd be curious to see what their volume of sales units are, which would be a bit more relevant in my poorly supported "niche" argument. For that, number-of-transactions would be a more important in determining the size of their brand presence as a store.
Just guessing, but I'd bet that Amazon, Staples, Office Depot, Office Max, Sears and Best Buy sell far more low-priced items. So they'd have more customers, and more transactions than Dell, Apple, CDW and Newegg, which may have a higher ranking due to the fact they sell a mostly higher-priced items. I dunno.
My "niche" comment really stemmed from running into someone who worked for Newegg at a party a few weeks ago. I work a lot down in Southern California, where Newegg is based.
He's been with the company since it was founded and heads up their Customer Service department, and was surprised I'd heard of them. He explained no one he ever meets had heard of Newegg, and described his company as a small online retailer who was really doing well. Anecdotal, but that's a big part of my niche bias.
You're probably right. But the bigger point of not wanting to piss off your customer base is still valid I think. Because when you sell a lot of <$50 items, losing even a small number of customers could work out to more lost future sales than what you gain in over-MSRP sales.