Interesting - thanks for the info. I had no idea there are 'QC optimized bits'...is Google eyeing another SoC, or they simply don't want Android's stock baseline to be tied to proprietory technology from QC? To an extent, unless there is another player for chips, I see this as a moot point...or they should find a way to modularize these bits to reduce risk of being tied to QC.
I agree battery life has a way wider audience, but lots of people pick style over substance
If the phone delivers on battery life it will definitely turn heads! 3630mA with just a 1080p screen should deliver amazing SoT.