Yep, it all depends on how lucky you are. Online CSRs wouldn't pricematch Abe's of Maine - a shady Brooklyn shop, but nevertheless an authorized Nikon dealer. Their reason for that? "They are not authorized, I don't care what it says on the Nikon's site, they are cheaper than us therefore they are not authorized." BLEH. But there's a little trick: buy the camera at full price or PM it with some expensive place, and then call Staples and have them PM it with a cheaper retailer. The reps that do price adjustments are much more lenient than the ones that take orders. If you're a ferengi with no conscience, you can PM it again at a B&M store (the online price adjustment will not show up on the invoice), but that would be illegal and can get you a date with bubba at your local jail