With the way FE sales have gone you really think Nvidia needed to price the Titan at 1080Ti levels, even if AMD had a superior (like big Vega) product? Nvidia basically created this market segment, the excuse they gave with the original Titan was that it had excellent compute (DP) & so was priced accordingly, as a cheaper alternative to Quadro, for professionals. Thereon they've not only gimped DP & yet the Titan flies off the shelves as some halo product, though now it's aimed towards gamers. AMD has nothing to with it because anyone who has top $ & wants Nvidia will get the Titan regardless of the competition.
I'm not sure what you're talking about. I didn't say NVidia priced the Titan at 1080Ti levels. I said they priced the 1080Ti at Titan levels and are calling it a Titan.