You mostly gave a feature list, not reasons why they are dream come true for OEMs.
You are speaking in absolutes, are you sure that "ZEN APUs will have Intel like CPU performance at the same or lower power with higher than IRIS Pro iGPU performance"? I'm curious how you think IRIS Pro performance is going to happen with system memory bandwidth limitations, or do you think APU's will have dedicated HBM2?
And the question is "so what?". AMD has had greater than Intel IGP performance since about forever. Where has it gotten them? IRIS Pro isn't selling well either in case you haven't noticed.
1. ZEN CPU performance will be close to Intel if we take ZEN vs Broadwell-E demo. Since 14nm LPP has higher perf/watt at lower TDPs, im expecting close to similar performance at the 15W TDP SKUs.
2. Vega iGPU will need lower bandwidth than current Kaveri APUs by having larger L2 cache, Delta Color Compression, Memory compression, Primitive Discard Acceleration, Primitive Shaders , new rasterizers and ROPs connected to L2 Cache. Also at the time of release (H2 2017) ZEN APUs may be able to use DDR-4 3200MHz SO-DIMMs which are available today. All those will make the iGPU more than 50% faster than current generation.
3. Integrated PCH will make the Laptop BOM significantly decrease by a) not use a chipset, b) having a less complicated Laptop motherboard due to absence of the Chipset and/or dGPU. It will also decrease power consumption and give the advantage of creating thinner Laptop chassis and use smaller batteries, decreasing the BOM even further vs Intel competition.
4. Added features like Freesync, CF, ReLive, DX-12/Vulakn gaming performance etc etc = added value.
5. HBM2 APU availability in 2018 for mainstream market. We may see a HBM2 ZEN APU for the mainstream market by late 2018 as HBM2 will be mature and used by both AMD and NV in desktop/Laptop dGPUs.
The alternative will be an Intel CPU with an NVIDIA dGPU that will be bulkier, consume more power, have lower battery time and cost more.
Simple put it, everyone would want an AMD APU in their laptops in H2 2017/H1 2018 and beyond and OEMs will be more than happy to jump in and sell all they can. Ohh and with a 4W TDP ZEN SoCs we may have a come back at 11.5" and larger x86 Tablet/2in1 Hybrids.