Woof, GTX 960 2GB in #2 for volume. Cue "mindless zombie idiot consumers" arguments.
So you are suggesting that when other NV AIB's sell 960 4GB versions for less than the EVGA 960 2GB, that the people who paid more for a gimped 960 aren't clueless sheep? Sorry, but one would have to be a total idiot to buy 960 2GB among all the stack of cards I list in my post below, including NV's other AIB alternatives.
Your argument is weak since you suggest that because 960 2GB is #2 by volume, that most customers aren't sheep and aren't clueless. If the customers were informed and objective, an EVGA 960 2GB would never get to #2 at $210 US.
I bet the $210 960 2GB buyers have no clue either that 960 is NV's worst x60 gaming GPU released in the last 5 consecutive generations:
http://www.computerbase.de/2015-03/geforce-gtx-460-560-660-760-960-vergleich/2/
760 came out June 2013. Just stating facts.
Jeez, looking at those $200+ GTX 960s (not just on newegg, the 2 GB SSC goes for $210 at Fry's when I was there), no wonder more knowledged enthusiasts bag on them hard. At $165, mine was a bargain in comparison, and this was back in August before any supposed price drops.
Yup, and it's even considering the current prices on Newegg business.
Let's break it down the consumer cards for an eye opener about the typical y brand brainwashed NV customer base:
1. EVGA GeForce GTX 970 =
$344.99. No rebate.
Newegg Business has PowerColor PCS+ 390 for
$290, XFX R9 390 for
$300, MSI Gaming 390 for
$320, Sapphire Nitro 390 for
$335.
That means there are
at least 4 videocards from a competitor which are considered faster overall and have 8GB VRAM as a bonus and cost less.
2. EVGA GeForce GTX 980 =
$509.99
Newegg Business has XFX R9 390X for
$385, Sapphire Nitro 390X for
$410, Gigabyte Windforce 390X for
$410, and the AIO CLC PowerColor Devil 390X for
$410.
Making matters worse, there are 2 faster Fury cards for
$490 and
$500 that are
quieter than almost any flagship videocard currently out, besides the MSI Lightning 980Ti.
Newegg Business also offers Fury X for
$570 and MSI GTX980Ti for
$600.
That means there are at least 4 videocards, 3 different SKUs (390X, Fury and Fury X) from AMD and 1 from NV that are all far superior than the EVGA 980 in price/performance and/or performance for high end gaming.
The price performance of the 980 is just atrocious. Even if someone hates AMD, you'd have to be a total idiot to pay $480-500 for a 980 when GTX980Ti is $600.
3. EVGA GTX960 2GB for
$210.
Wow, one doesn't even know where to start with this one. Complete consumer ignorance of all key metrics.
Zotac 950 2GB =
$150
MSI 950 2GB =
$150
MSI 950 2GB =
$150
Zotac 960 4GB =
$200
Zotac 960 4GB =
$210
R9 380 2GB =
$170, and many others well below $200
R9 280X =
$180,
$200
R9 380 4GB =
$180,
$200, etc.
---------
All of this tells us a lot of info about Newegg Business GPU customers:
1. A lot of them don't read reviews/oblivious to real world benchmarks. This explains how 960 2GB is selling better than 960 4GB despite various 960 4GB versions costing less.
2. Price/performance is a metric they have a hard concept understanding or it doesn't matter vs. brand value. For instance, buying EVGA 960 2GB over competing 960 4GB cards from other brands or far more expensive EVGA 970 or 980 over superior options in NV's own stack. For instance, MSI Gaming and Asus Strix are both better than the EVGA 970 variant because they offer lower noise levels and cost less.
3. AMD does not exist. This is probably even more applicable specifically to NV EVGA buyers than any other NV AIB. Fury X could be selling for $199, Fur for $149 and 390X for $99 and they'd still buy a 960/970/980.
A larger majority of Newegg Business customers buy based on brand value over any other metric. They have a max budget and pick an EVGA NV card without even considering other NV AIBs and AMD isn't on the map.
For someone who has followed the GPU industry for a long time, I am not surprised. I wouldn't be surprised if EVGA NV customers are also extremely loyal to Intel and bought Intel even when AMD's Athlon XP+, A64 and Opteron X2 owned Intel.
from my own personal experience in life. about 60-80% of consumers are mindless zombies
You don't have to look far to find more evidence outside of GPUs. Looking at the top 45 best selling vehicles in the US YTD November 2015 reveals that most consumers are also clueless about vehicles too from a perspective of a car person. Most car guys wouldn't be caught dead in almost any of these. I only found 3-4 cars that are actually good in that list. Now I am going to excuse the 3 trucks since a lot of companies/small businesses buy them for work:
http://www.goodcarbadcar.net/2015/12/usa-vehicle-sales-by-model-november-2015-ytd.html
Look at headphones. Beats has close to 70% market share and their headphones are trash. Most consumers make purchases based on emotions, not logic or objective research. This isn't even debatable since it's already been proven in marketing research papers.
http://mag.ispo.com/2015/01/90-percent-of-all-purchasing-decisions-are-made-subconsciously/?lang=en
For most consumers, what matters is brand, perception, and what other people think of what you own/buy, not the product
itself. That's why even if Newegg Business had a 390 for $199 alongside 960 2GB for $199, the 960 2GB would still outsell it.
How can you explain so many millions of people consuming 100s+ of cans of Coca-Cola or Pepsi annually, when it's not a very healthy beverage (to put it mildly as it practically has no high quality nutritional products in it). Most consumers are clueless simply because most people are or they just don't care. These things are inter-related. Good thing it's possible to make people more informed with proper research but
it takes time, but
sometimes you cannot cure stupid people.