But if you buy the H50/60/70/80/100 and proceed to replace its stock fans, then aren't you quickly eroding the value proposition? But then if you aren't aiming for top performance at low noise levels, what is the point of watercooling exactly? If you are only doing mild overclocks and want to spend $70-80, you can have a passively cooled HR-02 setup. I suppose if you absolutely dislike metal heatsinks and are aiming for aesthetics and the cool factor of watercooling, it's worth it. To me personally, the whole idea behind watercooling is better performance at the same noise level OR similar performance at a lower noise level that makes it superior to air cooling. Maybe I am underestimating how many people want the cleaner layout that Corsair's units offer.
Without a doubt it changes the value-proposition, but obviously the value proposition itself depends on how you are calculating the "value add" of the 3rd party cooling altogether.
If I am looking to keep my CPU at stock clocks then the value-proposition for just about any 3rd party HSF is going to be lacking.
If I am looking to hit 5GHz from my OC then the value-proposition of anything less-than-stellar cooling is going to be a waste of my money and time.
If I am looking to hit maximum clockspeeds while keeping the noise levels below some arbitrarily assigned threshold (e.g. 35db, 40db, 2π³ db, etc) then keeping the stock fans on most 3rd party HSF's is questionable.
Not everyone has the same goals and objectives in mind, that changes the context of the value proposition on an individual basis.