Originally posted by: ww4397
Maybe we'll get some "real" deals now that Staples and OM have gotten bit by this Cendyne problem. In general, I don't mind rebates. But when almost every hot deal at OM requires two rebates, it is starting to be a bit much. There seems to be a trend toward multi-rebate deals and I'm not like'n it to much.
It's all about collecting marketing data about the customer.
It does bring up an interesting question though - when DRM gets mandated by law, and most DRM "lock-down codes" involve taking hashes of the user's computer components, including their serial numbers, and most users buy their components with rebates, and are forced to "register" or otherwise submit the individual serial numbers and identifying codes to the mfg's, resellers, and other entities... well, you can extrapolate the disturbing possibilities from there. It's bad enough that the newer ATA/ATAPI specs include support for "host-protected" storage areas, such as DRM key storage. Remember that in old-school Soviet Russia, and even today in some highly-restrictive countries, owners of things such as printing presses, xerox/fax machines, and other items capable of communication and/or publication, are required to be "registered" with the state. Given the extreme coziness between gov't and business lately in this country, it really isn't too far of a stretch to imagine that the same sort of things is secretly, silently, happening here. TIA, indeed.
Edit:
Here's a nice little opinion piece about the state of high-tech society and consumerism today.