ATI definitely has a winner with the 9700 PRO while Nvidia's response is the long-delayed GeForce FX with its highly unusual cooling solution. Although the FX can beat the 9700 PRO in most benchmarks, it's not by much. ATI will also be releasing the R350 which will clobber the GeForce FX. Nvidia is still doing very well, but it's lost the performance lead for now. ATI is a serious competitor while Nvidia is reduced to playing catch up.