So when people act coy about NV making 4-5 times more than AMD only selling what 20%, I don't get why they act like that isn't important.
Just this point. It is important but I think you are missing the forest for the trees here. (When I said "why are we caring about this here" I guess I am referring to this forum being more focused on topics within threads--seems different rules than OT, to me :\)
Anyway, forest for the trees: I think what you are missing here (unless I am misunderstanding your intent) is that nVidia's much greater profit on selling 20% less to AMD isn't a real concern for AMD right now. It can't be. Profit does matter to AMD, but it isn't tied to nVidia's profit. Comparing these two values holds no meaningful data.
What AMD needs is market share, and selling 20% more volume than nVidia
is all that matter right now, for AMD. and it does matter for nVidia, as we saw with their coy announcement which turned out to be a "Release date announcement" (come on--everyone knows this was a delay) for the 1060--the only competitor for nVidia in the sector of this market that really matters--with some bungling here and there with this 3gb nonsense.
I think it's pretty clear than nVidia is handling the 1060 release (2 week delay of shipment
and NDA tells me that they really want to ramp up stock to make sure they don't stumble out the door with another disaster of 1070/1080 stock. perception is everything) as a complete response to how 480 launched. I think it is going to be a great card and I would be surprised if it doesn't outsell the 480 by the end of the year (the only reason they wouldn't, imo, is stock issues. While that is possible, we are only speculating on what is going on there).
Anyway, all that to say that 20% more volume of sales is in line with AMD's actual goal. This is exactly why they went mainstream first. 480 is in no real way a competitor to 1070/1080 but we see this argument trying to made again and again for no real reason. Of course those high end cards come out at lower volume and yes, I am making that comparison in a way, but it is not about performance/$. It is about a strategy that is directed at the market, nothing more, and regaining market share is
vastly more important than comparing profit margins on incomparable product classes. Gaining marketshare gives them more leverage in the industry and it puts further pressure on nVidia to respond honestly and, hopefully, to the benefit of their customers for once.
I think that after market vendors have had their hands on 480s for a time now and we will see those in great supply just ahead of the 1060 launch--probably equal to the initial 480 reference launch and with better-binned chips? I dunno, that is obviously speculation. So, here we will have solid-performing, designed for 2016 and beyond piece of hardware running 8gb going against a reference "FE" 6gb card stuck on a c. 2009 API and asking a ~$30+ premium for the privilege to own it.
I'm jaded enough to understand that the old hardware will still sell well if not better because it is green and resembles the prospective buyer's highly-caffeinated and sugared energy drink beverage, but the point is that AMD is already winning because they are succeeding in their current strategy.
Plus, they are actually going to turn a profit this year, so at least that's a bonus.