Now We All See the Genius of AMD Going Lowend First

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swilli89

Golden Member
Mar 23, 2010
1,558
1,181
136
And yet people still do. How many got a 680, then 780, then 980? Nvidia lives in a world where its customers are more than willing to upgrade.

This will change over time as AMD has gained a whole bunch of mindshare from the Kepler fiasco. I just want to see people stop saying absurd things like "AMD has bad drivers" when they full well know there is zero difference, and how can Nvidia have good drivers when their old cards aren't receiving updates?

Weird to me people root for the dominant company with 80% marketshare.

Its like the dudes that try to join the team already winning in an online game. I'm the type of person to join the bad team and try to turn it around, I guess it just shows what kind of person you are.. easy win or root for the underdog upset haha.
 

dahorns

Senior member
Sep 13, 2013
550
83
91
Not in DX-12/Vulkan, only in DX-11

Correct me if I'm wrong, but even in DX-12/Vulkan, AMD's offerings aren't outperforming Nvidia in performance/watt, right?

I mean, I get that maybe in absolute performance the 480 offers better bang for the buck as to consumers, but that doesn't mean AMD is beating or even matched Nvidia in terms of board cost and power efficiency.
 

HiroThreading

Member
Apr 25, 2016
173
29
91
AMD will also release a new card (Vega) that will be even faster than Polaris and after than they have another one (Navi). Ohhn and at that time there will be more than 80-100Million GCN consoles.

...except that AMD is the one that's significantly behind in perf/watt and perf/mm2.

The console deals are negligible compared to the killing that Nvidia makes from Quadro and Tesla.

Also, strategically speaking, the console deals are not set in stone. If Nvidia wishes -- as in, if it deems that AMD's position in the console market is actually threatening -- it could easily meet Sony, Microsoft and Nintendo half way. Pair that up with a cheap Intel quad (Core or Atom based), and hey presto, you've got a potent x86 console.

Not in DX-12/Vulkan, only in DX-11

Depends on the game. Again, this is not a rock solid position. Who's to say that Nvidia won't TWIMTBP its way through the DX12 era?

You have to stop deluding yourself. AMD needs to beef up its perf/watt and perf/mm2 by an order of a magnitude and it needs to crack into the HPC market and tap into those huge margins.

Consoles, Apple and the RX 480/470/460 wins are good, but the margins are thin and they can easily be negged.
 

crisium

Platinum Member
Aug 19, 2001
2,643
615
136
You have good points other than "console deals not set in stone".

PS4 and Xbone vanilla aren't going away any time soon. And on top of that, AMD is already set for the upcming refreshes now that Polaris 10 is 100% confirmed for PS4 4K, and Project Scorpio, the Xbone 4K, is also using AMD (some debate on which chip, last I checked).

They are set in stone for years, for whatever it is worth.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
Correct me if I'm wrong, but even in DX-12/Vulkan, AMD's offerings aren't outperforming Nvidia in performance/watt, right?

I mean, I get that maybe in absolute performance the 480 offers better bang for the buck as to consumers, but that doesn't mean AMD is beating or even matched Nvidia in terms of board cost and power efficiency.

Lets see RX 470 (110W TDP) in DX-12/Vulkan vs GTX 1060 (120W TDP) and then we speak again.
 

poofyhairguy

Lifer
Nov 20, 2005
14,612
318
126
Yeah now i definitely can see the Genius of AMD Going Lowend First.
1. Launch RX480 with little to no stock available anywhere.
2. Price it more than the current price of 970.
3. Weeks later still no custom boards available.
4. Competition comes out with faster card at lower price.
5. Competition already has custom cards available for purchase.
6. Profit??? (for the competition)
Yeah Now I See the Genius of AMD Going Lowend First

What 970s have gone for $199 without rebate? I haven't seen any.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
With Cards in stock TODAY, RX 480 is cheaper with 2GB more Ram and Faster in DX-12/Vulkan.

If you want you can go to ocuk and buy them

Cheapest RX 480 4GB RAM in stock at 189 UK pounds
Cheapest RX 480 8GB RAM in stock at 225 UK pounds

Cheapest GTX 1060 6GB RAM in stock at 270 UK pounds

What you don't mention is the 480's are reference, and no one's going to buy a reference 480 because cooling/power/etc is rubbish, except if it's a 4GB that unlocks to 8GB. Only the 4GB you show is B grade (probably means it doesn't unlock and someone returned it) so I'd stay clear. Hence really there aren't 480's that anyone wants for sale right now.

The 1060's on the other hand have custom coolers and are really about £235 going in and out of stock continuously.

So the reality is you can buy a 1060 but you can't really buy a 480.

Not that I'd buy either - just too expensive when the second hand market for 970's/3xx cards is so good.
 
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AtenRa

Lifer
Feb 2, 2009
14,003
3,361
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...except that AMD is the one that's significantly behind in perf/watt and perf/mm2.

As i have said above, wait and compare RX 470 in DX-12/Vulkan vs GTX 1060.

The console deals are negligible compared to the killing that Nvidia makes from Quadro and Tesla.

Also, strategically speaking, the console deals are not set in stone. If Nvidia wishes -- as in, if it deems that AMD's position in the console market is actually threatening -- it could easily meet Sony, Microsoft and Nintendo half way. Pair that up with a cheap Intel quad (Core or Atom based), and hey presto, you've got a potent x86 console.

No APU/SOC no console win,

No matter how good NV GPUs are, having two different dies will only increase the BOM, power consumption and thermals.



.Depends on the game. Again, this is not a rock solid position. Who's to say that Nvidia won't TWIMTBP its way through the DX12 era?

They already preparing 30 games, but i dont know how many will be DX-12.

You have to stop deluding yourself. AMD needs to beef up its perf/watt and perf/mm2 by an order of a magnitude and it needs to crack into the HPC market and tap into those huge margins.

Consoles, Apple and the RX 480/470/460 wins are good, but the margins are thin and they can easily be negged.

There is a higher revenue market than HPC that AMD is after right now, x86 servers. But since you talked about compute and HPC, in OpenCl RX 480 is doing just fine vs GTX 1060.

 

raghu78

Diamond Member
Aug 23, 2012
4,093
1,475
136
Depends on the title, really.

Of the major DX12 / Vulkan titles - AoTS, Hitman, Quantum Break, RoTR, Total War Warhammer, Gears of War Ultimate Edition and Doom AMD wins the majority and on avg is >= 10% faster. With custom 480 vs custom 1060 you will see that gap widen while the DX11 lead of GTX 1060 would shrink to <5% from around 10%. btw there are sites like computerbase, techpowerup which show GTX 1060 on avg 6-7% faster than Rx 480. In those cases custom GTX 1060 vs custom 480 DX11 perf lead would be within error margin 2-3%.
 
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Erenhardt

Diamond Member
Dec 1, 2012
3,251
105
101
Yeah you're right.In UK its cheaper but in mine its RX480~$400 and 1060~$340.

Don't buy card in mines. Here on surface AMD cards are amazing value. And they can even make money with crypto mining. My rx 480 just got me a $20 bill, and a $10 bill since I bought it
Give me all them funny internet moneys
 

poofyhairguy

Lifer
Nov 20, 2005
14,612
318
126
Yeah AMD going custom after reference was also genius as it gives them a response to the 1060.

Ref 480 goes first- reviews love it because its leap over what we had

AIB/Ref 1060 comes second- reviews like it but admit 480 is competition in Directx 12

Factory OCed AIB 480 comes - beats 1060 in both Directx 11 and Directx 12 (the latter by a lot). Reviews will probably love them too, AMD gets final word till next generation.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
What you don't mention is the 480's are reference, and no one's going to buy a reference 480 because cooling/power/etc is rubbish, except if it's a 4GB that unlocks to 8GB. Only the 4GB you show is B grade (probably means it doesn't unlock and someone returned it) so I'd stay clear. Hence really there aren't 480's that anyone wants for sale right now.

Not according to Gibbo at ocuk, they still waiting for 5000 reference cards for UK alone.

The 1060's on the other hand have custom coolers and are really about £235 going in and out of stock continuously.

So the reality is you can buy a 1060 but you can't really buy a 480.

Not that I'd buy either - just too expensive when the second hand market for 970's/3xx cards is so good.

I dont know how you managed to say we cannot buy 480 when OCUK has more 480 in stock and at lower price than 1060.
 

Erithan13

Senior member
Oct 25, 2015
218
79
66
What you don't mention is the 480's are reference, and no one's going to buy a reference 480 because cooling/power/etc is rubbish.

Cooling and power were rubbish on certain 480s before the pcie power draw fix. Since then? If there was still a problem we'd have known about it by now. The reference 480 may not be great from a power/thermals point of view but it can't possibly be reasonably described as 'rubbish'. Underwhelming compared to the 460? Sure. More work could be done with undervolting driver adjustment? Yep. Rubbish? No.

BTW could you elaborate on what other aspects of the 480 you consider to be rubbish as was implied by 'etc'?

Hence really there aren't 480's that anyone wants for sale right now.
It's good that we've been looking at OverclockersUK, since all indications are that the reference 480 has been in very high demand indeed. Pretty extraordinary for a rubbish card that nobody wants....
 

raghu78

Diamond Member
Aug 23, 2012
4,093
1,475
136
Yeah AMD going custom after reference was also genius as it gives them a response to the 1060.

Ref 480 goes first- reviews love it because its leap over what we had

AIB/Ref 1060 comes second- reviews like it but admit 480 is competition in Directx 12

Factory OCed AIB 480 comes - beats 1060 in both Directx 11 and Directx 12 (the latter by a lot). Reviews will probably love them too, AMD gets final word till next generation.

The final word on Polaris would probably be with the second revision which is likely to appear in H1 2017. The GF 14LPP process definitely has a lot of scope for improvement and I would not be surprised to see AMD improve performance and reduce power consumption with a second revision.

http://videocardz.com/61721/amd-radeon-rx-400-series-naming-scheme-explained

I think AMD's decision to go with Polaris first and use it as a process pipe cleaner for Vega / Zen will benefit them in the long run.
 

zinfamous

No Lifer
Jul 12, 2006
110,821
29,582
146
Yeah that has to be called the 580 though I assume.

I think the Polaris revision is 485, according to that schedule released somewhere, by someone...in some thread.

Small Vega is probably 490/495 (unless Polaris revisions go into 490/495--but I think the numbering system and lot they had showed 49x being different node, or something)
 

96Firebird

Diamond Member
Nov 8, 2010
5,712
316
126
I think the Polaris revision is 485, according to that schedule released somewhere, by someone...in some thread.

Small Vega is probably 490/495 (unless Polaris revisions go into 490/495--but I think the numbering system and lot they had showed 49x being different node, or something)

 

HiroThreading

Member
Apr 25, 2016
173
29
91
As i have said above, wait and compare RX 470 in DX-12/Vulkan vs GTX 1060.

The 470 is not going to shed 50 watts of power consumption while maintaining the rough performance level of a 480.

Not only that but need I remind you that GP106 is smaller than Polaris 10?

No APU/SOC no console win,

Says who?


No matter how good NV GPUs are, having two different dies will only increase the BOM, power consumption and thermals.

...not unless you produce chips which have superior perf/watt and perf/mm2 -- oh wait.

They already preparing 30 games, but i dont know how many will be DX-12.

Do you remember how the DX9 era played out?

Nvidia rocked up to the DX9 fight with a pathetic GPU architecture compared to ATI, yet through sheer force they reached a competitive position.

Today they start the DX12 age with Pascal, which is leaps and bounds better than NV30 was with DX9. Furthermore, AMD is in much worse shape than ATI was.

There is a higher revenue market than HPC that AMD is after right now, x86 servers. But since you talked about compute and HPC, in OpenCl RX 480 is doing just fine vs GTX 1060.

AMD is doing worse in x86 servers than it is in GPU-accelerated HPC. No idea why you're even bring up x86 servers.

I am well aware of AMD's support for OpenCL. It's fantastic. But, where are the actual products available to enterprise and mission critical customers? Where is its answer to GP100 or did you forget about how Nvidia basically has a monopoly in that market?
 

HiroThreading

Member
Apr 25, 2016
173
29
91
You have good points other than "console deals not set in stone".

PS4 and Xbone vanilla aren't going away any time soon. And on top of that, AMD is already set for the upcming refreshes now that Polaris 10 is 100% confirmed for PS4 4K, and Project Scorpio, the Xbone 4K, is also using AMD (some debate on which chip, last I checked).

They are set in stone for years, for whatever it is worth.

I'm aware of this, but I'm looking at the generation after.

Also, it seems that the average lifespan of a console has been minimised, making an early switch to another CPU/GPU vendor more viable.
 
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