Read this thread! I can't even . . .
NV had to change the 4090 connector to prevent failures that were clearly NOT caused by user error. Fully-seated cables still melted and caught fire, we've already gone over this. The last few pages of this thread contain everything you need to know, if that isn't good enough for you then I don't know what else to say.
Big cards need a lot of power
www.tomshardware.com
See any differences? The 3090Ti also had a different connector from what wound up on the 4090, there should be differences in sense pins and other minor changes. You can't just take cables that were specced for the 3090Ti any use it on a 4090. Plus the new 4090s have an updated connector as well. This connector has had at least three revisions, four if you count the ones that showed up on the 3090 though those were not (to my knowledge) significantly different from the ones used on the 3090Ti.
Basically the 3090/3090Ti connectors topped out at 450W and had a different sense pin setup/fewer sense pins. 4090 had more sense pins and topped out at 600W. New 4090s have the newer more-robust connector designed to prevent failures.
In any case the failure rates of 3090 and 3090Ti connectors is much much lower, likely due to only asking the connector to handle 450W.