Does NVIDIA believes the TAM for the RTX4060Ti is only 5 year old children ?? It is the only explanation I can think off with the price and generational performance increase over the 3060ti.
I still remember that many people were expecting ADA Lovelace to brink higher generational increases over the Ampere line simple because Ampere were made with the crap 8nm Samsung process and now ADA was going to be on the cutting edge 4nm at TSMC.
Well it seems Ampere brought more gen to gen than ADA after all, only exception is the 4090, the rest of ADA and especially going to lower SKUs are becoming a joke.
nvidia decided to turn all of that sweet silicon advancement into margin rather than performance. Except for the 4090, of course.
The saving grace for them is that they can tack back with the 5000 series and deliver a big uplift on performance by investing a little more in each SKU and they'll probably have another node shrink (but a much smaller overall improvement of 8nm SS to 4nm TSMC) and they can be the heroes again. The economic outlook might be better by then and all those ampere and previous cards will simply be old. Strategically it might be a better time for them to drop the hammer and give us more compelling products.
If that's the case I would say that's a bit of strategy but mostly hubris and then retroactively changing the narrative.
FWIW, I still think the 3090 is going to live a long, useful life and was the Ampere card to ultimately own. ADA looking the same maybe shouldn't be such a surprise.