Nvidia 980 ti / 980 price reductions due to Fury competition

[guskline]

I had to click on the link to read the article to see if it supported the thread. I doubt NVidia is dropping the price much if at all on the 980TI.

The trouble with the "competition" theory is that apparently the Fiji chip is very limited in supply. Nvidia has allowed makers to really mod the GTX980TI reference pcb.

I give the Fury X and now the Fury credit. It appears they are much more competitive in the higher end. Frankly the Titan X and the GTX980TI had no real competition in the high end until the Fury X dropped.

The insinuation that the competition from Fury X and now Fury caused a temporary drop in price of a GTX980TI seems misplaced.

 

[moonbogg]

I had to click on the link to read the article to see if it supported the thread. I doubt NVidia is dropping the price much if at all on the 980TI.

The trouble with the "competition" theory is that apparently the Fiji chip is very limited in supply. Nvidia has allowed makers to really mod the GTX980TI reference pcb.

I give the Fury X and now the Fury credit. It appears they are much more competitive in the higher end. Frankly the Titan X and the GTX980TI had no real competition in the high end until the Fury X dropped.

The insinuation that the competition from Fury X and now Fury caused a temporary drop in price of a GTX980TI seems misplaced.

I don't expect a price drop. 980TI stands alone as the card to get this round. If paying this much for this kind of performance I can't see any other card being compelling right now, not until the full blown next gen comes around. The Fury cards are good and they spice things up a bit, but they won't hurt any 980TI sales IMO.
At least AMD fans have a legit card to upgrade to though. I think the regular Fury is where its at if you want an AMD card. That AIO cooler is not attractive to many people I suspect. I'd rather buy two regular Fury cards in crossfire than mess with the bulky AIO coolers and trying to make them fit in a case.
Two Fury cards for $1,100.00 brings a lot of performance for a decent price. The only downside is the 4gb, but spending $550 for a 4gb card is at least a lot better than justifying $650 for a 4gb card this late in the game.

 

[ocre]

Yep, fury hasn't even launched but is selling so well it forced nvidia to drop prices. Makes sense

 

[utahraptor]

No, they didn't. MSI launched one GTX 980 Ti with a crappy cooler that was on sale for $629 for a while. http://www.newegg.com/Product/Product.aspx?Item=N82E16814127891

Agreed on the rest of your pricing suggestions though.

That card disgusts me. It was designed to be cheaper to make than a reference card.

 

[moonbogg]

That card disgusts me. It was designed to be cheaper to make than a reference card.

I'm dying to know how that blower performs. It looks smaller and thinner than the reference one. Its selling for full price right now so if it performs WORSE than the reference, then that's just silly. Why would they make another blower like that?

 

[3DVagabond]

The 980 has always been a upper-midrange Maxwell 2 chip, and everyone who isn't emotionally invested in the brand could see it by the fact that nVidia labeled it GM204 (ending in 4, like every other midrange chip they've made in recent memory). It's still too expensive. Given that its a bigger die than most midrange chips it could slot into $359 comfortably where older xx4 chips slotted into $250.

In any case, Fury is likely still overpriced by $50 so a drop to $500 would be awesome. I'd love to see it at $425 but I doubt that will happen

AMD seems to typically put a $50 "Tax" on product when it's 1st released. It's not an unusual tactic when pricing something for retail.

 

[ocre]

I think AMD should charge what they can for fury and fury x.

Whatever the market will pay.

If it is hard to produce with limited supply, they should price them as high as they can. It makes the most sense for the company.

 

[RaulF]

Agreed. Both camps have made the best out of a tough situation that they had not had to deal with in the past.

I particularly like that it forced AMD to go big die for the first time since they bought ATI and I hope they continue to do that in the future even if they aren't up against a node limit.

Agree.

Sort of disappointed that AMD engineers could not beat Nvidia with similar size chip. I was hoping they would put the whooping on Nvidia. I think somewhere in AMD someone got a big smack down. From reading all the stuff it looks like ROPS is the biggest hold back. Ti and TX being 96 are able to keep lead, i wonder what would have happen if AMD has similar ROPS or more.

 

[Rvenger]

I'm dying to know how that blower performs. It looks smaller and thinner than the reference one. Its selling for full price right now so if it performs WORSE than the reference, then that's just silly. Why would they make another blower like that?

Plus look at dat exhaust.

 

[nitromullet]

That card disgusts me. It was designed to be cheaper to make than a reference card.

I'm dying to know how that blower performs. It looks smaller and thinner than the reference one. Its selling for full price right now so if it performs WORSE than the reference, then that's just silly. Why would they make another blower like that?

MSI is known for making some great cards (TwinFrozr, Lightening), but they make cheap versions too...

http://www.newegg.com/Product/Product.aspx?Item=N82E16814127652
http://www.newegg.com/Product/Product.aspx?Item=N82E16814127838

 

[tviceman]

Fury is faster. The 390X is more on par with the 980.

Except at 1080p 120/144hz or 1440p when overclocking is taken into account. Then the 980 beats both at 1080p and at least ties Fury at 1440p.

I think AMD should charge what they can for fury and fury x.

Whatever the market will pay.

If it is hard to produce with limited supply, they should price them as high as they can. It makes the most sense for the company.

Absolutely. AMD needs every penny they can get. They revised their current quarter financials down, and are likely to guide down for the rest of the year during their Q2 report as well.

 

[3DVagabond]

Except at 1080p 120/144hz or 1440p when overclocking is taken into account. Then the 980 beats both at 1080p and at least ties Fury at 1440p.

Besides silicon lottery, which everyone needs to take into account, it's also game dependent. Not all games stress the CPU. Many, in fact, don't.

 

[Stuka87]

I think nVidia's advantage at lower resolutions is going to go away completely once DX12 games come out this fall. nVidia does have a driver overhead advantage right now, but once DX12 is available, AMD is looking like they have an advantage.

 

[jackstar7]

I think nVidia's advantage at lower resolutions is going to go away completely once DX12 games come out this fall. nVidia does have a driver overhead advantage right now, but once DX12 is available, AMD is looking like they have an advantage.

Sadly, it'll likely be a while before we see real DX12 adoption and integration. The sooner the better, surely, but I'm not expecting a quick turnaround from publishers who won't understand the benefits their developers would get...

 

[IEC]

If things get into a price war before the next node drops, I think AMD might be in a bad place. We all know Nvidia is taking in huge margins on the high end with fairly cheap to produce hardware. In contrast, AMD is throwing more expensive than typical components for the high end and selling them at the same price point. Nvidia has a lot further to go in a price war and still be profitable.

• Nvidia uses cheap and traditional memory instead of expensive HBM
• Nvidia doesn't have a large silicon interposer to pay for
• Nvidia uses binned chips at the 980 Ti price point, while AMD is using fully enabled chips
• Nvidia uses smaller dies that give higher yields to fit in a bit below the Fury, instead of binned larger dies
• Nvidia uses binned smaller dies at the 970 price point

Lots of reasons that Nvidia can drop a much lower price point. If there is a price war, only Nvidia and the consumers can win. I don't see how AMD can.

The high end is a minuscule portion of the market so I doubt there is going to be much of an impact anyways.

Looking at the Steam hardware survey, fewer than 1.5% of users are at any resolution >1200p

Video cards of a performance level Radeon 290 or higher also have extremely low adoption rates, probably due to the lack of a need for anything better at <1200p.

 

[tkrushing]

I think nVidia's advantage at lower resolutions is going to go away completely once DX12 games come out this fall. nVidia does have a driver overhead advantage right now, but once DX12 is available, AMD is looking like they have an advantage.

I'll believe it when I see it real world. I wouldn't doubt to see some small gains though. This is all too similar to the old Bulldozer theories and how Windows 8 would be it's savior to utilize it properly...

 

[RaulF]

People on this forum have some really warped views about the GPU market if they think the $500+ range is anywhere near 20%.

I don't know what the market if like for those prices.

But I can tell you that the Ti and FX get sold out pretty often.

So while you might not believe I would say there's a big chunk of people that get cards on that range price.

Don't believe go look at the popular cards like the G1, evga classy and hybrid.

There are almost always sold out.

 

[Stuka87]

Sadly, it'll likely be a while before we see real DX12 adoption and integration. The sooner the better, surely, but I'm not expecting a quick turnaround from publishers who won't understand the benefits their developers would get...

Several games slated to come out this year that have DX12 support. It will be a while for it to be a standard for sure. I mean, some companies (*cough* Bethesda *cough*) are still selling DX9 games.

 

[railven]

I don't know what the market if like for those prices.

But I can tell you that the Ti and FX get sold out pretty often.

So while you might not believe I would say there's a big chunk of people that get cards on that range price.

Don't believe go look at the popular cards like the G1, evga classy and hybrid.

There are almost always sold out.

Fury X seems to have low supply so it selling out just tells me it hasn't satisfied original interest.

980 Ti seems to have various flavors in stock at various sites, but it is specific versions that seem to sell out the moment they come in. I don't think I've seen the Hybrid ever in stock but that instocknow website shows it sold out last 2 days ago. Glad I didn't wait for it to get in stock, chances are I'll have my Corsair bracket long before that card is easily purchasable.

 

[RaulF]

Fury X seems to have low supply so it selling out just tells me it hasn't satisfied original interest.

980 Ti seems to have various flavors in stock at various sites, but it is specific versions that seem to sell out the moment they come in. I don't think I've seen the Hybrid ever in stock but that instocknow website shows it sold out last 2 days ago. Glad I didn't wait for it to get in stock, chances are I'll have my Corsair bracket long before that card is easily purchasable.

I have seen the hybrid in newegg one time. I even posted on the Ti thread under Nvidia. But yeah is like EVGA cannot make many of them.

 

[tviceman]

Besides silicon lottery, which everyone needs to take into account, it's also game dependent. Not all games stress the CPU. Many, in fact, don't.

Seems like the only silicon lottery 980 owners worry about is how far above 1425mhz it will go. At that point, everything I said stands true, especially in the face of Fiji's paltry overclocks. But you're right, there will likely be 1 or 2 games that will run better at 1080p 120/144hz on an OC'd Fury vs. an OC'd 980. At 1440p we're probably looking at a split, but then again it's going to cost Fury owners an extra $75 to enjoy that split. Of course not everyone overclocks but we're enthusiasts here so that's what something we recommend doing, right?

Weird times when Nvidia has the better perf/$ ratio among the higher dollar cards before and (even more so) after overclocking.

 

[railven]

I have seen the hybrid in newegg one time. I even posted on the Ti thread under Nvidia. But yeah is like EVGA cannot make many of them.

What could be holding it back? Perhaps an issue with their pump distributor? Even the stand alone pump kit is barely ever in stock.

Still hoping Corsair pumps their bracket's release up.

 

[antihelten]

I don't know what the market if like for those prices.

But I can tell you that the Ti and FX get sold out pretty often.

So while you might not believe I would say there's a big chunk of people that get cards on that range price.

Don't believe go look at the popular cards like the G1, evga classy and hybrid.

There are almost always sold out.

This is a fairly old chart (was released by Nvidia in connection to the GTX 460 launch), and it lumps a very large range of prices together as high end ($199+ is the highest category). But based on this chart I would say that the $500+ market is probably less than 5%.

 

[ocre]

I believe things have changed since that chart. Nvidia bragged about the gm204 and I think they were very surprised by how popular they were. The PC market has changed since then. It's shrinking while nvidia gross margins and profits went way up.

It's all speculation on my part. I think we really badly need an updated chart because the situation has for sure changed.

That doesn't mean the high end is the most popular, but I bet 500$ card are more popular today than they ever have been.

 

[x3sphere]

Well, that chart came from an era when flagships were $500. I would guess that ~$299 is sweet spot for most gamers now.