Process node is the same or almost the same. I don't understand why people expected a huge performance increase?
Power consumption is already much higher compared to the past, like 6-8 years ago top of the line cards consumed 250W, today it's closer to 350-400W in gaming loads.
So yeah, Nvidia going balls to the walls incresing cores and bandwidth a huge amount is great, but this doesn't come at no power consumption cost.
That's why Nvidia should've used 3nm, I mean, this thing is 2000$, foh trying to save money when people pay for the best of the best.