Here's a radical new idea: Rather than being fined, which results in accountants basically firing average people, individuals responsible should serve prison time or fined proportionately to their revenue.Yes I do think companies should be fined large amounts for deceptive marketing.
My head was starting to spin when most of Volkswagen's problems were fined at a company level. What do you think they will do a quarter or two? Layoff employees!
So for an average employee getting paid $100K, fine them $100K, which will hurt. But a CEO earning $10 million being fined $10 million isn't enough, because he has other investments and backups. So in this case he should be fined $30 million. Make it hurt, otherwise how will they learn?