The reason why they don't make much money..
Marketing department is only one part of the equation. They need to make their cards more valuable not by decreasing the price which ultimately eats into their already razor thin margins.
AMDs R9 290 series and the 280s are doing great and have phenomenal value for money. Actually AMDs whole current line up has great performance for money. Problem is that AMD does not have the marketing department that nvidia has.
Um no not at all. How long were they milking the coin mining craze ? If a hardware vendor can move two GPUs for a bit less money rather than one GPU for a bit more money than everybody wins.The reason why they don't make much money..
AMD's drivers are now de facto better than Nvidia's.
Nvidia's record results mean AMD's worst results. Because there are only 2 PC GPU vendors so one company's gain is another's loss. Its embarassing to see AMD's computing and graphics make more than 400 million dollars less in revenue than Nvidia's GPU division. D:
Anyway for the sake of competition and for good prices to consumers we need AMD to deliver an entire 3xx GPU stack that beats the competition on perf, perf/watt and perf/sqmm . Thats the only way the current situation will change and AMD will be able to gain market share and improve its margins which are now negative (computing and graphics is loss making).
Nvidia can continue to ride the record margins gravy train meanwhile for another quarter till the real competition shows up. :thumbsup:
Like the marketing is probably Nvidias strongest tool...over here in Germany all you see is Nvidia banners and ads when you look at the biggest online shops. The only other company as omnipresent on those sites seems to be MSI. Marketing > All
Edit:This is what you generally see even while using adblockers. And they are "interactive" backgrounds...if you try to mousewheel or left click anywhere near them..you're automatically taken to an Nvidia only filtered site.
How is AMDs R&D budget? Also how big of combined R&D budget can the market volume pay for? And how low can a budget be before product quality is safrificed? I think we already got that answer. Its the same as as with CPUs.
I wonder what the Q4 marketshare ended up like. It may have been as much as 80/20%.
Great for them. Selling mid range cards for high-end price works out amazing. They could probably make a Titan SE based on GM204 and ask $1000 for it. Would sell like a hot cakes regardles.
And soon the gpu buying decision will be much simpler! And this forum will be like a ghost town.
What does this have to do with quality of AMD products? Comparing AMD's CPU division to AMD's GPU division? As usual, you are stretching reality. NV simply beat AMD to launch with 780 and 970/980 but AMD eventually responds with an up-to-date architecture, and with superior price/performance too.
*blabla*
Even if market share were to be 99% to 1%, what does that have anything to do with AMD's success or failure of R9 300 series? From an engineering point of view, those cards have been designed for 2-3 years regardless of market share.
*blabla*
ATI’s Eric Demers (now the CTO of AMD's graphics group) put it best: if you don’t show up to the fight, by default, you lose. ATI was going to stop not showing up to the fight.
And what happens when you delete "hardware.html"?
I know someone what to troll in every step but this is just low. :thumbsdown:
Oh look it's AMD Propaganda ... I thought only nvidia used Propaganda. LOLMost of the time it looks like that. AMD rarely ever has any presence..I just wanted to give an example.
But sure label me a troll.
Oh look it's AMD Propaganda ... I thought only nvidia used Propaganda. LOL
Ya the only places I see AMD advertising is when I open CCC or visit their website for drivers LOL.It actually is quite rare to see anything AMD related...that was my entire point. I was just trying to bring it across that AMDs marketing and ad usage is generally terrible and you almost never see them...so it was actually quite surprising that AMD has an ad running on one of Germanys' biggest sites right now...as this is like...never...ever... the case.
Ya the only places I see AMD advertising is when I open CCC or visit their website for drivers LOL.
They advertise game current gaming evolved bundles in the start padge of CCC when you open it to change graphical settings.Which is just so utterly pointless...I never got it why they would bother running ads for their hardware while installing drivers for their hardware...isn't that a little redundant? XD
If I were in charge of running AMD, I would put all of my resources into "showing up to the fight" against NVIDIA. Letting NVIDIA have basically the last 5 months all to itself at the high end is just not good for AMD.
Most of the time it looks green. AMD rarely ever has any presence..I just wanted to give an example.
But sure label me a troll.
Not to mention...did you check out all the button on the right side? Bunch of social media...aaaaaand advertisements for the Nvidia Shield.
But here...feel free to check more sites.
The sites that do display backgrounds ads...are mainly Nvidia ads.
OH and BTW...the 960 tag you see in the searchbar.....I did NOT enter that manually. Nvidia pays those sites to have it default to a search term for actual Nvidia hardware.
OH and BTW...the 960 tag you see in the searchbar.....I did NOT enter that manually. Nvidia pays those sites to have it default to a search term for actual Nvidia hardware.
That's a great point indeed. I think AMD will have learned from this and not allow for 1.5 years to pass between flagship cards. Even it means going back to the old days of releasing refreshes with 10-15% more performance, they will have to do that. However, the situation is a lot more complex than that because NV users keep paying nearly double for a 980 over 290X, $80-100 more for 970 over after-market 290, nearly double for 980 CF over 290X CF/295X2, and still purchase 750Ti over much faster R9 270/270X, or 960 over the superior 290/280X. Even if AMD showed up on time, they have a brand issue at hand and extremely loyal customers with the competitor.
You will see a similar situation on March 1st when Samsung unveils the new Samsung S6 on 14nm 7420 SoC. It will have:
1) Superior screen quality to the iPhone 6/6+
2) The overall world's fastest smartphone SOC
3) Superior front and rear cameras than iPhone 6/6+
4) Standard 32GB of storage on-board with microSD expansion
5) By far superior battery life in the real world usage, with 50% recharging in 30-40 min, and nearly a week of low-power usage state battery life
6) Cheaper price
But none of these factors will allow Samsung S6 to outsell iPhone 6/6+ worldwide. None of these factors will allow the Samsung S6 to have the same resale value of the iPhones in 2-3 years either. Often market perception trumps the actual quality of a product.
There are many examples of products in the world from Beats to Bose to BMW where brand sells the product despite superior products available. Beats and Bose are probably the best 2 examples in the audio world where generally average to mediocre products sell at exorbitant prices because of marketing and brand value. No knowledgeable and informed consumers on audio would purchase Beats and Bose over AKG/Sennheiser/Shure/Audeze/Beyerdynamic, etc. but yet Beats makes something like 65% of the world's headphone profits and probably has similar market share.
I am not saying NV only makes average to mediocre products ,but that even when NV does in fact release turds like FX5200/5500/GTS450/GTX550/GTX650/650Ti/960, they still sell, and sell very well. That is the power of brand name and marketing where the high quality of your high-end / premium line allows you to sell inferior products in lower market segments at much higher prices than you normally would have been able to get away with. AMD has no such benefits at all. It's also why the average gamer would easily take a GTX770/960 over an after-market R9 290 and why people actually paid $100-150 more for 780 over 290 and $150 more for 770 4GB over 280X.
I'll give you another 2 examples that blew my mind. Tide which is considered Procter & Gamble's premium laundry detergent in Canada and United states is a budget/mid-range brand P&G laundry detergent brand in Europe and Asia. Procter & Gamble's premium laundry detergent in those regions of the world is actually Ariel or other P&G branded products. Want another example?
Everyone in North America knows that P&G's Oral-B Pro-Health toothpaste is a premium brand and it competes directly with Colgate's premium toothpastes.
Oral-B Pro-Health - Premium toothpaste in North America
Go to many parts of Central Europe or Asia and Oral-B sells identical toothpaste as mid-range / budget toothpaste (about 50% of the cost of Colgate) because it cannot possibly compete with the established Colgage brand.
^ THAT is the power of marketing.
If you look at where NV is gaining the most market share, per their financial resports, it's Asia. Asia typically tends to be countries where people are crazy obsessed about brand names and brands value. It's countries where Coca-Cola, Apple, BMW, and many popular American brands sell. That means in many countries like Brazil, Russia, Central Europe, Asia where stronger brand names automatically mean better products (you need to live in those places to understand the historical significance of American brands and brand value), AMD has 0 chance against NV.
blaaaaah
I think power hungry monster will sell well if it wins the performance crown. Being power hungry and still losing the performance crown equals a doa product.
The 480 was power hungry, hot, and loud. But it was also faster. Right now AMD offers the worst of both metrics. So they are forced to cut margins to move product.