Enthusiasts who overclock realize this potential, but in the face of rebadges, AMD fanatics like to point out how the gap has closed.
It has, even with Maxwell OCing. If you followed the posts on this forum, stock vs. stock and OC vs. OC performance has been fairly accounted for along with respective price/performance. Do you think people blindly recommend R9 390 over 970 without already seeing reviews where a
1.5Ghz 970 still lost to an overclocked 390? You think people haven't read reviews like this one where
390 is so far ahead at 1440P, that it'll take a max overclocked 970 just to catch up? They have.
Your post made it sound as if people are leaving 15-18% Maxwell overclocking off the table when this is straight up false. We've seen 950/960 OC vs. 280X OC. 280X still wins. 750/750Ti max OCed can't beat 270/270X.
So that means:
R9 270 > 750/750Ti
R9 280/R9 380 > 950
R9 380 > 960
R9 280X > 960
390 > 970
390X smashes 980 in price/performance but if you feel like spending $100 more, go right ahead
Fury/Nano > 980
Fury X < 980Ti
Stock vs. stock or OC vs. OC, the results
do not change.
The only card that is untouchable in NV's line-up is the 980Ti. That's the only situation that applies to your example and again objective PC gamers have long acknowledged its 25% OCing headroom.
AMD's major problem is execution, not drivers, not performance, not price/performance.
Type Core i5 6600K in Newegg, you get 42 results. Of these 3 are AMD-based rigs,
0 combos.
http://www.newegg.com/Product/Produ...cription=core+i5+6600k&N=-1&isNodeId=1&Page=1
Type Core i7 6700K in Newegg, you get 3 results. Of these 4 are AMD-based rigs,
0 combos.
http://www.newegg.com/Product/Produ...cription=core+i7+6700k&N=-1&isNodeId=1&Page=2
That means if someone is buying a bunch of PC parts in a combo doing a similar search for a new Skylake build, NV gets 100% market share, not 80%, not 90%, 100%.
You can make the best product in the world in all metrics but if OEMs/wholesalers aren't selling it for you, it doesn't matter. AMD's biggest problem is OEM design wins and execution, even bigger than brand name.
It's the same problem Android manufacturers have in US/Canada -- execution is terrible. Unlike Asia and Middle-east, I cannot just walk into an electronics store and buy an unlocked brand new LG G4, Samsung S6, Note 5, Sony Z5 Premium and get 1-2 year warranty. If you don't know how to sell your product or worse, your suppliers don't care to sell it, it doesn't matter if you made the best thing in 2015, it'll never sell in large #s.
That's exactly why if 390 was $199, 390X was $249, Nano/Fury was $299, Fury X was $399, AMD would never outsell NV. It's not possible if you don't have OEM/design wins and a supplier network in place.
When I worked in Central Asia, you couldn't buy any modern AMD cards period. You'd have to order them from Taiwan. Market share in that country was 99%+ NV automatically. If you don't show up to sell, you lose automatically.
Marketing also plays a major role in sales, way more than performance. Right now in Russia, Ukraine, Kazakhstan, Belarus, Azerbaijan, Georgia, Armenia, NV teamed up with Intel for a photo contest where all you have to do is put up a picture of yourself with what your profession is and you can win prizes. So literally post up a picture of yourself, win a 980Ti, 980, 970, 960.
How can AMD compete with that? They cannot. They have no $ for that.
You know better than anyone that while NV makes great cards, that's not anyone complains about. It's when NV has garbage products like GeForce 5 or 7 or sells overpriced and slow junk like GeForce 4 MX 420/FX5200/GTS450/GTX550/650/650Ti, then it becomes obvious there is A LOT more to it than AMD's drivers or anything really.
NV and Intel are like the Apple of the PC. They make great products, but even when they make garbage, it still sells and sells really really well.