Originally posted by: Keysplayr
No, not arguing that at all. 58xx is out, the fastest single GPU, decent price. They'll enjoy 2 to 3 months of this. Then everything changes.
The pricing of the 4xxx series was great for consumers, but even then, that "better market position" didn't gain them much in the way of market share. And they didn't report making any money either. So, you can have the greatest market position ever, but if you don't sell enough cards, what does it mean? If they had sold 4xxx by the trainload, I would think their market share would have went up considerably. But that didn't happen. Why not?
The HD 48x0 simply outsold the GTX 2x0 series, period. Even with the Steam hardware survey you can sum it all, and the HD 4x00 simply outsold the GTX 2x0 series. Most of the nVidia's market share comes from the 86x0, 88x0, and 98x0 series because they were priced right and offered nice performance, if ATi never got enough big chunk of the market share in the Radeon R300, R4x0 and R5x0 era, they never will at this point.
They did made money with the RV770, what makes you think that they didn't?. A smaller GPU, with a much simpler PCB at a very competitive price, they can afford to drop prices whenever they feel like, not like nVidia with their twice bigger GPU with its very complex PCB which from a performance/price/manufacturing costs perspective, it isn't very competitive at all. That's why partners like XFX went to ATi. AMD as a whole company is bleeding money, but ATi is the only AMD's division which is making money, they're dragging ATi's acquisition debt, CPU looses etc, using your logic is like saying that nVidia will not make new videocards because they quit chipset business. If ATi didn't had enough money, Cypress wouldn't be here, but look at nVidia now, selling expensive cards at such low prices to remain competitive has digged a hole in their pockets, that's why they will EOL those expensive GTX, they aren't profitable at all with such low prices, also not being able to refresh their SKU line with newer cards and newer feature set simply stalls the progress, not being able to master DX10.1 in time, hence the delay of DX11 adoption in their hardware, something is very wrong there.
The steam survey is quite accurate with the market share tendency, it doesn't reflect the whole market share, but gives you a hint, most market share from nVidia comes from old generation of cards, less than 1/3 comes from the GTX series, while accounting the HD 4800 series alone, simply outsold the GTX series, period.
All videocards
8800 series 9.89% and is diminishing
9800 series 5.63% and is increasing slighly
8600 series 5.68% and is decreasing slowly
GTX series 5.93% and is increasing considerably (0.86%)
ATi 4800 series 7.83% and is increasing considerably (0.43%)
DX10 GPU only stats
8800 series 14.37% and is decreasing considerably (0.91%)
9800 series 8.18% and is decreasing slighly
8600 series 8.25% and is decreasing considerably
GTX series 8.61% and is increasing slowly (0.37%)
ATi's 4800 series 11.46% and is increasing moderately (0.38%)