Good luck finding aftermarket 1070 for 380.If you look at 1080 most aftermarket cards cost same as FE or more.
MSI 1080 gaming X cost 750 or 800USD
Only evga with reference PCB cost less.
$599 1080 is 58% more expensive than a $379 1070 for 22% more performance at 1440p. 1080 is overpriced.
Overclocking will not let 1070 catch up to the 1080 this time since this is the most gimped x70 series card since the GTX470 but it's still plenty of performance for 1440p 60 Hz gaming and 1440p 100Hz from 1070 SLI setup to last 2 years until Volta.
NCIX Canada has a 1070 for pre-order. Looks like massive price gouging.
$577 USD after tax, shipping is extra. Smells like shortages/paper launch all over again after the disastrous 1080 launch. At least this time there should be no chance for the 8-pin connector won't bottleneck the 1070's overclocking. At the $380-400 US mark though, EVGA ACX 3.0 basic card is still a way better deal than the 1080.
I don't care to use GimpWorks features and 1440p gaming doesn't need 4xMSAA in every game.
Your point is absolutely true that 1070 suffers on minimums compared to the 1080.
You can get a lot of performance by turning down useless features like maximum SSAO quality to Medium.
Once prices settle down, I'd rather pay extra for the 1070 SLI over 1080 anyway. Considering so many people bought $699 USD/699 Euro 1080, soon it should be possible to find $760-800 USD 1070 SLI that will smash 1080 in AAA games at 1440p. Well worth the wait to me.