Galax is one of the first that have now said their baseline 1070 will be at or close to the $379 pricepoint. It's expected after we've already now seen EVGA 1080 pricing be lower than FE pricing. So more and more we're getting confirmation despite the doom and gloomers that AIB cards will be at or close to MSRP ($379 and $599) and go up from there for better cooling options, not $449 and $699 and up. Otherwise it artificially skews trying to make value comparisons when folks are overestimating 1070/1080 prices with FE as a starting point. Unless money is no object, just be patient and give it another 2-3 weeks. These FE will probably start hitting ebay then as people try to swap for better AIB models.