Nvidia Intern Leaks Photo of Titan Volta

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ultimatebob

Lifer
Jul 1, 2001
25,135
2,445
126
Prices are rising because the demand is there. Flagship cell phones, headphones, and in-ear-monitors are a couple of electronics devices I can name off the top of my head which are constantly increasing in price because demand keeps rising. If the market won't support it, they wouldn't charge it.

I'm thinking that headphone prices are going up because everyone is now more worried about having ones with a fancy brand name like Beats or Skullcandy instead of how they actually sound.
 
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tential

Diamond Member
May 13, 2008
7,355
642
121
what if vega can indeed compete with volta?
What if Volta GTX 2060 is faster than Vega?

Are we just putting out crazy hypotheticals or are you going to make a comment with actual merit?

I'm thinking that headphone prices are going up because everyone is now more worried about having ones with a fancy brand name like Beats or Skullcandy instead of how they actually sound.

It's not that prices are going up. It's at the high end, the top end prices are going up. Honestly, everyone here should be surprised the prices haven't made faster leaps. Large businesses are just too conservative though.
 

Carfax83

Diamond Member
Nov 1, 2010
6,841
1,536
136
We might see 3x TITANS this time so nv fans can be happy.Every 6 months new TITAN for everyone!
TITAN V
TITAN VX
TITAN Volta or whatever

Best AdamK47 impersonation:

When the Titan Volta comes out, I will buy it and use my Titan Xp as a cheap backup card.
 
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Sonikku

Lifer
Jun 23, 2005
15,752
4,562
136
The cable management is bad and whoever did the cable management should feel bad.
 

alcoholbob

Diamond Member
May 24, 2005
6,271
323
126
I'm thinking that headphone prices are going up because everyone is now more worried about having ones with a fancy brand name like Beats or Skullcandy instead of how they actually sound.

I'm talking more about the fact that the $400 dollar range was considered high end for decades, from the early 1990s till 2009 the Sennheiser HD600 was considered the flagship headphone in western markets. Then Sennheiser debuted the HD800 at $1699 in 2009, and started the high end headphone horse race. Like the old saying goes, supply creates its own demand. Today you have multiple flagship headphones in the $4000-6000 price range from major manufacturers, in just a span of 8 years, and some of these headphone manufacturers can barely churn out headphones fast enough to meet demand.
 

jpiniero

Lifer
Oct 1, 2010
14,841
5,456
136
You know, I wouldn't put it past nVidia to announce it tomorrow, mainly to compete with the Vega Founders Frontier Edition... and priced accordingly.
 

thecoolnessrune

Diamond Member
Jun 8, 2005
9,673
580
126
I'm talking more about the fact that the $400 dollar range was considered high end for decades, from the early 1990s till 2009 the Sennheiser HD600 was considered the flagship headphone in western markets. Then Sennheiser debuted the HD800 at $1699 in 2009, and started the high end headphone horse race. Like the old saying goes, supply creates its own demand. Today you have multiple flagship headphones in the $4000-6000 price range from major manufacturers, in just a span of 8 years, and some of these headphone manufacturers can barely churn out headphones fast enough to meet demand.

This might be a bit revisionist, and it also completely ignores the differences in the industry. GPUs and other tech benefits from (mostly) regular improvements that greatly increase the efficiency of said products. This improvement does not come for free of course, but given the healthy margins the leading companies in silicon are running with, it's very obvious that the increase in cost currently out-accelerates the cost of the the products themselves.

There's no such driver for headphones. Improvements are very infrequent, and only occur after a great deal of investment. The market (especially at the high end) is extremely small vs. the GPU / CPU sector as well. It's also very important to note that the margin you speak of does not really exist with the manufacturer, but with the dealers. For instance, many higher end Sennheiser headphones are sold at 3-4x what the dealer purchases them for. Your reference would work better if NVIDIA were selling these Titan XPs for $500 and the retailers were selling them for $1,500. I'm told this is not even remotely the case.

Lastly, "flagship" headphones have existed in the multi-thousand dollar category for decades, including electrostatics from STAX and AKG. The HD800 most certainly was not the headphone that opened that market up. It did however exploit a market between the $500 and $1,000 categories.
 
Reactions: Despoiler

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
This might be a bit revisionist, and it also completely ignores the differences in the industry. GPUs and other tech benefits from (mostly) regular improvements that greatly increase the efficiency of said products. This improvement does not come for free of course, but given the healthy margins the leading companies in silicon are running with, it's very obvious that the increase in cost currently out-accelerates the cost of the the products themselves.

There's no such driver for headphones. Improvements are very infrequent, and only occur after a great deal of investment. The market (especially at the high end) is extremely small vs. the GPU / CPU sector as well. It's also very important to note that the margin you speak of does not really exist with the manufacturer, but with the dealers. For instance, many higher end Sennheiser headphones are sold at 3-4x what the dealer purchases them for. Your reference would work better if NVIDIA were selling these Titan XPs for $500 and the retailers were selling them for $1,500. I'm told this is not even remotely the case.

Lastly, "flagship" headphones have existed in the multi-thousand dollar category for decades, including electrostatics from STAX and AKG. The HD800 most certainly was not the headphone that opened that market up. It did however exploit a market between the $500 and $1,000 categories.
It's been a long time since I have sold Senn headphones. They used to be 35%-40% GP on their high(er) end headphones. And that was in the US where, due to economy of scale, retail margins are a lot higher than many places in the world. Unless something has drastically changed, I think you might be mistaken.

Now, margins on computer components are often in the 10% GP range. So margins for high end audio are 3 to 4 times that. Maybe that's what your information really talked about and you've confused something? I don't know. I'm just guessing here.
 

thecoolnessrune

Diamond Member
Jun 8, 2005
9,673
580
126
It's been a long time since I have sold Senn headphones. They used to be 35%-40% GP on their high(er) end headphones. And that was in the US where, due to economy of scale, retail margins are a lot higher than many places in the world. Unless something has drastically changed, I think you might be mistaken.

Now, margins on computer components are often in the 10% GP range. So margins for high end audio are 3 to 4 times that. Maybe that's what your information really talked about and you've confused something? I don't know. I'm just guessing here.
I have 1 friend who does some of the purchasing for a larger audio store. He noted that something typical, like the HD 598, costs the store roughly $60, while they'll be sold between $160-$180, depending on promos. The margins on something like the HD 800 are even higher, as would be expected. So I'd say yes, perhaps things are different from when you last sold them. Due to the success of relatively inexpensive to manufacture, but extremely high margin products like Beats, I'm told other manufacturers have had to lower costs to retailers to make themselves more competitive for shelf / warehouse space. It still costs more than ever to run a retail store, and when you can sell Beats all day, something has got to give to keep Sennheiser products on shelves in front of the average buyer's eyes (the average buyer who has no idea of the difference between a Beats headphone and a Sennheiser headphone).

Sent from my Pixel XL using Tapatalk

EDIT: Looks like I'm not the only observer. A couple years ago it looks like someone at head-fi made a very similar observation:

https://www.head-fi.org/f/threads/whats-with-sennheisers-margins-being-so-high.701668/
 
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cm123

Senior member
Jul 3, 2003
489
2
76
When single out just 1 thread (put everything in 1 thread), the Vega thread being an example, its not friendly to follow... There's way too much focus being put on moving everything (into 1 thread) or only having 1 thread on a topic vs. open and free discussion.
 
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